B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago.
It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...
Published: Dec 14, 2020
Für den Aufbau eines erstklassigen Marketingprogramms ist es unerlässlich, sich mit den Besten zu vergleichen --- doch Daten zu Mitbewerbern sind schwer zugänglich. Mit der exklusiven Benchmarkstudie von 2016 zu Kennzahlen beim E-Mail-Marketing - “2016 Email Marketing Metrics Benchmark Study”...
Published: Jan 18, 2017
Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use. We scoured kitchens far and wide to bring you the top chef recipes for success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle...
Published: Dec 02, 2015
How can you continue to make improvements in spite of unexpected challenges?
Realising customer experience transformation can be challenging – given the rise in customer expectations and sudden global disruption pushing service teams everywhere to their limit. To deliver the kind of experiences your customers...
Published: Apr 01, 2021
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Get 5 quick tips on how to optimize your marketing campaigns for the mobile world.
Published: Feb 01, 2016
Customer service is a very complex initiative for organisations.
As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...
Published: Jan 21, 2016
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that...
Published: Apr 01, 2021
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. It’s time to transform how you use data, technology, and content to deliver more...
Published: Jan 01, 2016
Deliver better customer experiences – even when the unexpected happens.
Delivering a great customer experience can be difficult in challenging times like these. But there is a way to help your customer service teams to continue performing efficiently – even when the unexpected happens.
What’s...
Published: Apr 01, 2021
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report shows how each provider...
Published: Apr 04, 2018
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020