Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics service providers can no longer afford to only focus on a single eCommerce delivery mode, but instead need to think more about what their entire customer base requires when it comes to fulfilment options.
Read...
Published: Mar 02, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
Email marketing has undergone some fairly dramatic changes in the past 10 years, both from a strategic and technical standpoint. Gone are the days of sending mass emails to your entire database which include generic product pushes, which are about as inspirational as the ‘one size fits all’ label on a...
Published: Jan 24, 2022
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
Check out these 4 tips that will help you find, hire, and keep top talent in today's competitive hiring market.
Published: Mar 14, 2022
You probably like that ConvertKit lets you offer digital product sales and create marketing emails all within a single platform. But maybe that’s not enough for you, and you’re looking for a solution that can improve on ConvertKit’s shortcomings. Perhaps you’re aware that your target audience is...
Published: Dec 21, 2021
Für den Aufbau eines erstklassigen Marketingprogramms ist es unerlässlich, sich mit den Besten zu vergleichen --- doch Daten zu Mitbewerbern sind schwer zugänglich. Mit der exklusiven Benchmarkstudie von 2016 zu Kennzahlen beim E-Mail-Marketing - “2016 Email Marketing Metrics Benchmark Study”...
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. It’s time to transform how you use data, technology, and content to deliver more...
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Apr 23, 2021
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that...
Published: Apr 01, 2021
