Look at any great leader from history — in business, sport, military or any other industry — and you’ll notice a wealth of distinctive character traits, from strength and determination to intelligence and eloquence.
But which traits are common to all great leaders? There’s no need to...
Published: Jan 01, 2016
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed.
Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...
Published: Feb 15, 2018
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating principles and the keys to launching a successful Marketplace. It is time to seize the Marketplace opportunity for your business!
Download for free the reference book on e-commerce marketplace revolution!
Published: Apr 04, 2017
Recent Aberdeen research has uncovered that, on average, sales teams only achieve 55% of their company’s annual sales goal. Based on the performance ranges of all surveyed sales organizations, this result, in itself, should be alarming.
Simultaneously, the top pressure cited by 44% of sales organizations is...
Published: Jun 19, 2018
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
Published: Apr 05, 2018
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...
Published: Jun 01, 2011
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations.
The...
Published: Oct 05, 2017
Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...
Published: Sep 01, 2015