It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Through 4 customer interviews and data aggregation, Forrester concluded that Anaplan planning platform has the following 3-year financial impact.
Download this infographic to learn more!
Published: Sep 29, 2017
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018
Here’s how marketers can connect with customers and prospects wherever they are, using smart data management.
These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
Read this Whitepaper to learn about:
...
Published: May 15, 2018
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018