Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning—and a best-in-class marketing technology ecosystem (also known as a “stack”). But before...
Published: Dec 14, 2021
Software has transformed every business discipline. After the initial strides made by email, conferencing and chat apps, progress in collaboration has plateaued. We’ve got lots more apps to help us, but our work is far more fragmented and high-friction than ever before. And it’s clogging up work across the...
Published: Oct 20, 2021
According to growcode.com, mCommerce accounted for 38% of sales in the UK and this figure is still rising. With more users switching to mCommerce it's important to ensure that every stage of the user journey is optimised, creating a simple, effective and enjoyable shopping experience for the customer.
Fabulous...
Published: Dec 20, 2021
Selling across borders can be a smart way to expand your business. But it comes with many challenges.
Read this guide to discover the key things you’ll want to put in place before looking into cross-border expansion. Plus, Loqate will provide you with some handy tips to successfully...
Published: Dec 20, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Dec 14, 2021
COVID has turned business-as-usual upside down, nowhere more so than the world of ecommerce. The pace of change has been nothing short of astonishing.
An excellent illustration of how things have changed is the way brands sell to their consumers. While it’s too much to say that Covid is driving direct-to-consumer...
Published: Dec 21, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Dec 14, 2021
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
Following one of the most challenging years in business history, the pandemic has forced every company to accelerate its most important transformations. But now that the light at the end of the tunnel seems to be in sight, most businesses are unsure of the best way forward. Trying to strike a balance between moving forward...
Published: Oct 20, 2021
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
Hope is NOT a strategy: Secure your business with the Content Cloud
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million, and that just one breach can decrease your company's stock price by 5%. No one wants...
Published: Oct 26, 2021
Hope is NOT a strategy: Secure your business with the Content Cloud
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million, and that just one breach can decrease your company's stock price by 5%. No one wants...
Published: Oct 26, 2021
As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
