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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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Relay42

How Relay42 helps marketing to remain GDPR compliant

This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:  A clear glossary and explanation of the GDPR guiding principles What these mean in a marketing context and how they can be proactively actioned and addressed...

Published: May 15, 2018
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Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: ...

Published: Jan 12, 2018
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Dun & Bradstreet

2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...

Published: May 10, 2019
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Adobe

2021 Technology Trends IT in Focus

In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers. This Econsultancy/Adobe report focuses on how IT professionals responded to the...

Published: Feb 01, 2021
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Acquia

Making the Right Multisite Decision

The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organisations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support...

Published: May 04, 2016
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IBM

Marketing 101: Social Media Marketing in the Dark

Dark social is a significant and growing challenge that marketers need to take seriously. There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...

Published: Feb 01, 2018
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Microsoft

Microsoft Lays Out Linkedin CRM Strategy

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate. With the Microsoft...

Published: Jan 12, 2018
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Lengow

Acquisition tools for your E-commerce Website

In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...

Published: Jan 02, 2017
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Genesys

Omnichannel is no longer optional

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints. Whether through phone, email, social media, or other web interactions, it is vital for successful companies...

Published: Jul 26, 2017
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Payscale

creating a culture of learning

Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...

Published: Jun 01, 2011
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Adobe

Delivering Personalised Content for Dummies

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...

Published: Feb 17, 2021
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Genesys

2017 Customer Service Trends: Operations Become Smarter And More Strategic

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain...

Published: Jul 26, 2017
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