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Optimizely

Creating a Culture of Experimentation

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...

Published: Jan 08, 2018
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Relay42

3 Steps to Marketing Success

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers. But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future? In this whitepaper, we...

Published: May 15, 2018
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Microsoft

The 2017 Global State of Customer Service Report

Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...

Published: Jan 12, 2018
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ON24

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy. In an age where a print ad, a brochure or a quarterly...

Published: Oct 23, 2020
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Artesian

The State of Social Sales 2015 An Industry Thought Leader’s Review

This review has allowed us to listen to contributions from around the globe about the changing world of sales, but the buyer has changed and to me this is all rooted in buyers. We can debate, discuss and dissect all we like but sellersneed to be where buyers are

Published: May 07, 2015
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Xactly

Sales Management Optimization Study

The results from the 5th annual CSO Insight’s Sales Management Optimization Study have been released! The study reflects responses from over 1,200 companies worldwide on 122 sales effectiveness metrics. This report shares key trends and best practices for sales compensation and performance management, as well as...

Published: Oct 01, 2015
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IBM

Magic Quadrant for Multichannel Campaign Management

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement. Download now to learn more! 

Published: Oct 30, 2017
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Microsoft

2017 State of Global Customer Service Report

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...

Published: Apr 05, 2018
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Relay42

Unlocking the value of open economies with data

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes. Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...

Published: May 15, 2018
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Microsoft

Strategic Considerations When Building Customer Service for the Next Decade

Customer service is a very complex initiative for organisations.  As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...

Published: Jan 21, 2016
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Optimizely

Build vs. Buy: Implementing the Right Experimentation Solution

To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what...

Published: Jan 08, 2018
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SugarCRM

5 Ways To Get More Sales Out of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water.   Get five suggestions any organization can follow to better align their sales and marketing...

Published: Jan 28, 2016
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Anaplan

Guide to Building an Integrated Business Planning Capability

Every business plans, but not every business excels. What separates the thriving businesses from the average ones is how well they create, execute, and adjust their plans as conditions change. The ability to connect planning capabilities across the business is the essence of Integrated Business Planning (IBP). This...

Published: Sep 29, 2017
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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