Following one of the most challenging years in business history, the pandemic has forced every company to accelerate its most important transformations. But now that the light at the end of the tunnel seems to be in sight, most businesses are unsure of the best way forward. Trying to strike a balance between moving forward...
Published: Oct 20, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
There’s been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update...
Published: Oct 28, 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis via Adobe Analytics that covers tens of billions of transactions to UK retail sites. The insights within this report examine consumer spending, online prices and 12 product categories.
Read now for access...
Published: Oct 27, 2021
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
Software has transformed every business discipline. After the initial strides made by email, conferencing and chat apps, progress in collaboration has plateaued. We’ve got lots more apps to help us, but our work is far more fragmented and high-friction than ever before. And it’s clogging up work across the...
Published: Oct 20, 2021
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations. The pandemic has played its part with the acceleration of digital transformation projects. However, the shift in expectations of user experiences are continuing to drive change. Therefore, CIOs are now charged with the...
Published: Oct 28, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Customer expectations have increased dramatically over the past decade. Customers now expect brands to go above and beyond, especially as today’s consumers have more opportunities to engage with your brand than ever before. It is therefore no surprise that choosing a platform that supports real-time, cross-channel...
Published: Sep 24, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Sep 24, 2021
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how you can provide the most relevant, personalized experiences to your customers. We will arm you with the best advice when considering key channels such as email, mobile...
Published: Sep 24, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can help drive business growth.
Download now for access to the entire guide alongside key research that we at Braze have conducted.
Published: Sep 24, 2021
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there is no going back to how things were. Deprived of the ability to visit physical stores and offices, customers turned to the contact centre and companies' websites to answer their queries. The agent role in the digital...
Published: Sep 27, 2021
