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Relay42

Top Real-Time Customer Acquisition Tips for Marketers

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: An overview of the current market challenges supported by key research and insights from industry leaders. A practical and transferable example designed to optimize marketing initiatives in real-time and increase...

Published: May 15, 2018
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Payscale

creating a culture of learning

Of late, there’s been an ongoing debate in the scientific community as to whether intelligence is fixed or changeable. If intelligence is fixed, then each person’s measure is doled out in the womb, and no amount of information acquisition can increasesomeone’s intelligence quotient, or IQ. But if intelligence...

Published: Jun 01, 2011
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Relay42

Find your Data Management solution for marketing

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff: A checklist of DMP criteria to make sure you're asking vendors the right questions A closer look at DMP competencies, nuances and...

Published: May 15, 2018
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Microsoft

Digital Transformation in Sales: Evolving the Art of Customer Engagement

Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.  Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics. Read our free e-book, where you’ll learn: ...

Published: Jan 12, 2018
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IBM

17 Ways to Get Marketing Projects Done

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.  This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...

Published: Apr 23, 2018
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Relay42

3 customer journeys to reach beyond business silos

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls: Recent industry insight into how Financial Services marketing can benefit from network effects  Customer...

Published: May 15, 2018
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Magento

Are You Missing Out on eCommerce?

5 reasons why you need to go digital right now. Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...

Published: Feb 19, 2020
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Genesys

2017 Gartner MQ for Contact Centre Infrastructure

The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute. Download now to find out more!

Published: Jul 26, 2017
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IBM

The Right Time for Real Time Marketing

Today's digital marketers want to engage customers with offers that are based on deep customer profiles, transaction histories and other real-time content about their interactions. Delivering the right offer for the right customer at the right time will dramatically improve marketing results and lifetime customer value....

Published: Oct 30, 2017
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Mirakl

Marketplace: the future of B2B e-commerce

B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce. In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...

Published: Apr 04, 2017
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Unum

Employee Benefits Survey

Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.

Published: Apr 01, 2012
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Microsoft

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider...

Published: Apr 04, 2018
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Avanade

Is your customer experience making an impact? Or not?

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows that only 14% are ahead of their customers’ expectations. This means that 86% feel that they are behind the curve, the competition — and most importantly — their customers’ expectations. The...

Published: Oct 05, 2017
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Genesys

5 Tech Trends Redefining the Customer Experience

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond. From cutting-edge technologies such as IoT and bots to a new spin on old ideas, hot topics boil down to five key trends that will define the customer experience going forward. In this ebook, learn:...

Published: Jul 26, 2017
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