Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
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Published: Jan 12, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Customers want, demand and quite frankly expect a cross-channel experience where they receive essentially the same message across all of those same channels.
In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates to delivering a cross-channel...
Published: Feb 01, 2016
B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce.
In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...
Published: Apr 04, 2017
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
CRM, Customer Relationship Management, and more particularly the technologies involved in delivering it has caused more confusion than any other technology that has been available in the market for so long. Survey after survey shows that for the majority of companies, the awareness of the technology exists but the confusion...
Published: Feb 01, 2012
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24 looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
Our session was...
Published: Jul 24, 2019
The 2017 Magic Quadrant provides Gartner’s annual analysis of the contact center infrastructure vendors. The report examines the innovations driving the market and compares vendors based on completeness of vision and ability to execute.
Download now to find out more!
Published: Jul 26, 2017
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019
Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.
Published: Apr 01, 2012