We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond.
From cutting-edge technologies such as IoT and bots to a new spin on old ideas, hot topics boil down to five key trends that will define the customer experience going forward.
In this ebook, learn:...
Published: Jul 26, 2017
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen und den potenziellen Return on Investment (ROI) zu untersuchen, den Unternehmen durch die Implementierung von Adobe realisieren können. Der Zweck dieser Studie besteht darin, Lesern einen Bezugsrahmen zur Evaluierung...
Published: Oct 01, 2019
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24 looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
Our session was...
Published: Jul 24, 2019
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating principles and the keys to launching a successful Marketplace. It is time to seize the Marketplace opportunity for your business!
Download for free the reference book on e-commerce marketplace revolution!
Published: Apr 04, 2017
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...
Published: Apr 15, 2020
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
Un cercle vertueux se définit comme un enchaînement d’événements ayant chacun un effet positif sur le suivant. Ce concept correspond tout à fait à l’évolution du contenu et des données à l’ère de l’expérience. Les entreprises...
Published: Mar 05, 2020
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Discover how your business can be transformed using one of the most valuable resources already at your disposal - data.
This eBook by Microsoft explains how, cost effectively and with minimal disruption, you can enhance efficiency and productivity while growing your organisation effectively.
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Published: May 24, 2016