Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.
Published: Apr 01, 2012
Look at any great leader from history — in business, sport, military or any other industry — and you’ll notice a wealth of distinctive character traits, from strength and determination to intelligence and eloquence.
But which traits are common to all great leaders? There’s no need to...
Published: Jan 01, 2016
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face.
The smartest executives focus on making sense of the...
Published: Oct 30, 2017
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Companies are set to become increasingly employee-centric in the future. Those employers who make changes now to shape their business around the needs of their staff are likely to achieve significant competitive advantage. Employees are more like to stay with companies that show they value their staff and provide an environment...
Published: Sep 01, 2015
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences. But they face a number of significant challenges to setting up direct customer relationships, including maximizing conversions, taking full advantage of customer data, and dealing with concerns over channel conflict....
Published: Apr 04, 2017
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints.
Whether through phone, email, social media, or other web interactions, it is vital for successful companies...
Published: Jul 26, 2017
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018