Businesses today must keep pace with unprecedented change. Some can react quickly, while others struggle. What separates the winners from the losers?
“The New Game Plan for Strategic Planning” is the product of HBR’s in-depth research. The report includes interviews with industry experts, analysis...
Published: Jun 07, 2017
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018
Retailers are rethinking their eCommerce engagement strategy to respond to customers’ new shopping behaviors. Marketplaces provide a new way for retailers to interact and engage with customers. They offer a broad assortment of products and services at competitive prices and have quickly gained traction as an extension...
Published: Apr 04, 2017
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the success of your sales team is stifled by silos. It’s no wonder they’re struggling when their transactional systems, social networking, and productivity tools are separate.
With the Microsoft...
Published: Jan 12, 2018
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Download this whitepaper to discover how to:
Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
Foster latent creativity in your team...
Published: Jan 08, 2018
Your customers have a strong opinion of what makes a company customer-centric.
Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain...
Published: Jul 26, 2017
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017