It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
While digital has created a great new way for businesses to interact directly with their customers, it’s also led to a very scary time for marketers.
Marketers are shouldering a heavier burden than ever before; they not only own the branding and messaging but have also taken on commerce, social...
Published: May 04, 2016
Acquiring traffic is a major challenge for e-merchants worldwide. Over the course of the evolution of ecommerce practices some new forms of visitor acquisition have been developed. The challenge now revolves around conversion optimisation. Indeed, acquisition costs follow an upward...
Published: Dec 22, 2016
Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water.
Get five suggestions any organization can follow to better align their sales and marketing...
Published: Jan 28, 2016
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating principles and the keys to launching a successful Marketplace. It is time to seize the Marketplace opportunity for your business!
Download for free the reference book on e-commerce marketplace revolution!
Published: Apr 04, 2017
The availability of omnichannel opportunities, and so much demand has paved the way for companies to build their digital strategy on a multitude of websites. This explosion in sites has overwhelmed many large organisations, leaving them with a hodgepodge of many different platforms, incompatible technologies and support...
Published: May 04, 2016
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Financial Director, in conjunction with income protection insurers Unum, conducted a survey of finance directors to gauge the importance and availability of employee benefits in their respective companies.
Published: Apr 01, 2012
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
B2B e‑commerce is experiencing hyperbolic growth, and marketplaces are the main driver of this revolution. Several factors explain this migration of B2B buyers towards e-commerce.
In businesses, the increasingly natural digital behavior of new generations is driving them to replicate their personal purchasing behavior...
Published: Apr 04, 2017