With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr Mitarbeiter im Homeoffice oder an anderen Remote-Standorten arbeiten, macht Transaktionen, die eine persönliche Anwesenheit erfordern – wie das Unterzeichnen von Dokumenten,- schwieriger und zeitaufwendiger....
Published: Sep 17, 2020
The nature of work continues to evolve in the 21st century, driven in large part by globalization and the mainstream consumer adoption of online, social, mobile and cloud technologies. Access to these technologies is changing how your employees live, communicate and work. Whether it’s in the office, at the neighborhood...
Published: Mar 17, 2012
A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers well enough to successfully target...
Published: Jul 11, 2016
When it comes to choosing the right Customer Relationship Management (CRM) system for your business, it’s important to understand all the benefits of a CRM system before beginning your selection process. When you launch a CRM implementation, your choices can impact nearly everyone in your company. That’s why...
Published: Feb 01, 2008
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 26, 2019
Each year brings a fresh batch of regulatory changes to workforce management that further complicates an already challenging field. From employee leaves, wage and hour concerns and working conditions, employers must contend with a wide variety of legal changes affecting the way they manage their teams, get work done and...
Published: May 09, 2012
On any given day, in a city not far from Seattle, there’s a guy trying to gain access to Microsoft’s cloud. But he’s not just ‘a guy’ and he’s not just trying. He is a highly-skilled hacker leading an elite team of specialists who are persistent in their attempts to find a way in.
...
Published: May 24, 2016
Your customers have a strong opinion of what makes a company customer-centric.
Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain...
Published: Jul 26, 2017
The following article will help pinpoint areas of success, while highlighting trends in how sales analytics are evolving and providing tips to ensure you take the right path that benefits your organisation and the salespeople the technology is designed to empower.
Article topics include:
How is...
Published: Jan 12, 2016
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021