Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Care about growth? Then you should care about user retention. Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users — which means no sustainable growth and no means...
Published: Jun 11, 2021
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more.
To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment...
Published: Jun 11, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Apr 23, 2021
Adobe recently commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to help customers understand the economic impact of implementing Adobe Sign. Forrester interviewed and surveyed Adobe customers and found that they achieved a 420% return on investment with Adobe Sign.
This study focuses...
Published: May 07, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized content experiences.
And to help you persuade your business’ key stakeholders, this guide is designed to give you:
A clear overview of the challenges that Sitecore Content Hub ™...
Published: Apr 29, 2021
The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have more opportunity than ever to influence the buying journey and increase contribution to pipeline. But as buyers take control of research, expectations are increasing. Turned off by low-quality sales spam, buyers only...
Published: Apr 21, 2021
Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for how they go to market. This type of experience management requires a technology foundation built on a common set of tools and processes.
Read Becoming an Experience-Based...
Published: May 25, 2021
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing leaders and C-level executives say that digital experience personalization is a competitive advantage...
Published: Apr 29, 2021
