How can your business respond to a more disruptive world? By gaining flexibility, agility and awareness. That requires using data and analytics to uncover more of the unseen – and acting early enough to make an impact.
Ultimately, if you put the right processes into place, you can learn to thrive when others...
Published: Oct 21, 2020
Increasingly, Artificial Intelligence is showing up in the products we use and the activities we engage in, from our workplace apps to our customer experiences. Hopes are high. Promises are extravagant. And the potential is huge. But the reality today is considerably less grand. With typical “black box” approaches,...
Published: Sep 02, 2020
Create stunning data visualizations that tell a story with your data and highlight the Key Performance Indicators (KPIs) that matter most to your business.
Download the eBook Smart Data Visualization: How to Design Best-in-Class Dashboards to discover:
What to know before you start
The 4 types of top-performing...
Published: Sep 02, 2020
In the face of today's and tomorrow's challenges, does your organization have the data analytics tools it needs for people to get to the right insights? How can you help them make the best possible decisions and drive competitive edge?
Whether you're a BI leader, business analyst, IT manager, or someone...
Published: Jan 05, 2021
Traditional BI's passive approach can't handle today's data-driven demands. Introducing Active Intelligence. Real-time agility has become essential, and the faster an organization can respond to events as they evolve, the better it can compete. In the eBook, Active Intelligence - The Next Era of Business Intelligence:...
Published: Jan 08, 2021
In these days of increasing pressure on companies to become more efficient and reduce the bottom line, improved communication with suppliers, partners and customers through easy-to-use collaboration tools can dramatically optimise business processes, increase responsiveness and enable new levels of achievement throughout...
Published: Sep 01, 2013
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 24, 2019
Today’s clients have higher expectations than ever. To meet those expectations – and grow profitably – professional services firms must ensure that their bid and proposal processes are well aligned with overall service delivery processes. By aligning all the elements in the service delivery ecosystem,...
Published: Feb 09, 2012
Organisations are striving to deliver consistent experiences but very few feel they are there yet.
A mere 8% of respondents were able to boast that all their data and marketing systems were integrated.
Only 40% of marketers in the study were able to track the customer journey across channels.
...
Published: Jan 11, 2016
In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why. When today’s buyers have questions, they search for answers...
Published: Dec 01, 2015
Customers are seizing control of the marketplace, being more digitally connected, socially networked, and better informed than ever. What's more, the modern customer journey now spans multiple channels and touch points. This new reality poses challenges for marketers that have invested in technology and processes based...
Published: Sep 01, 2015
Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment — whether you are looking for an enterprise level software application or a department level solution, you expect a quick and measurable return on your investment. Before investing...
Published: Nov 15, 2012