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ON24

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout

Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating. So, what can we do to fight digital fatigue, lift spirits...

Published: Mar 22, 2021
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ON24

2020 Digital Experiences Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined. Overnight, marketers...

Published: Mar 22, 2021
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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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Optimizely

Adopting an Experimentation Philosophy

How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? Download this whitepaper to discover how to: Remove bottlenecks and unify siloed teams by formalizing an optimization methodology Foster latent creativity in your team...

Published: Jan 08, 2018
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Genesys

Omnichannel is no longer optional

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints. Whether through phone, email, social media, or other web interactions, it is vital for successful companies...

Published: Jul 26, 2017
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SAGE

Office Life Information Hoarders

Sage (UK) Limited today announces the results of its ‘Office Life’ survey, which reveals that almost a third (28 per cent) of employees have deliberately withheld company information from their colleagues. The figure is in stark contrast to the 86 per cent of people who believe that keeping information from...

Published: Nov 05, 2014
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Optimizely

Creating a Culture of Experimentation

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...

Published: Jan 08, 2018
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Sitecore

The Case for a Marketing Content Hub

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. New thinking and paradigms are called for, and nothing short of a...

Published: Dec 17, 2020
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IBM

Data the New Natural Resource

The vast increase in dark data—all of the unstructured data from the Internet, social media, voice and information from connected devices—is overwhelming many executives and leaving them completely unprepared for the challenges their businesses face. The smartest executives focus on making sense of the...

Published: Oct 30, 2017
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Adobe

Gepersonaliseerde inhoud leveren voor dummies

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...

Published: Feb 18, 2021
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ON24

50 Exceptional Digital Experiences

Dynamic, scalable and engaging — but you already knew that about webinars. What you didn’t know is that webinars are also flexible enough to fill nearly any marketing need at any stage of the buyer lifecycle. Don’t believe us? See it with your own eye in with our 50 Exceptional Webinar Experiences...

Published: Mar 02, 2021
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Acquia

The Forrester Wave: Digital Experience Platforms Q4 2015

The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise experiences consistently across all touchpoints, organisations are looking to digital experience platforms as the foundation of their digital presence. Download this report...

Published: Jan 14, 2016
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IBM

Marketing in the Dark: Dark Social

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...

Published: Apr 23, 2018
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