A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers well enough to successfully target...
Published: Jul 11, 2016
Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen, hat sich das im Laufe der Jahre geändert. Sie ermöglichen jedem Nutzer, mehrere Versionen der eigenen Website zu erstellen und diese gegeneinander...
Published: Nov 01, 2019
Employers are turning to contingent workers in record numbers. Whether they’re called contractors, freelancers, or independent consultants, they make up a growing—and valuable—percentage of the workforce. Freelance, project-based workers are able to develop a more flexible and independent career path,...
Published: May 10, 2013
Sage (UK) Limited today announces the results of its ‘Office Life’ survey, which reveals that almost a third (28 per cent) of employees have deliberately withheld company information from their colleagues. The figure is in stark contrast to the 86 per cent of people who believe that keeping information from...
Published: Nov 05, 2014
since employee costs represents a substanial line item in most organizational budgets, optimizing workforce utilization is imperative to controlling coasts.
Published: May 02, 2012
Customers: To delight them, you’ve got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marketers recognize that obtaining a 360-view of their customers would give them a huge advantage, the simple truth is that few have got anywhere close....
Published: Sep 16, 2019
Virtually everything related to marketing is changing, starting with consumers who have transformed their buying habits, the ways they discover brands and products, and how they share their information with other potential purchasers.
Published: Oct 06, 2013
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
Multinational organizations face tremendous challenges when it comes to establishing—and proving—labor compliance. There are myriad national and local labor laws to comply with, which may include wage and hour regulations, absence and leave laws, fitness for duty regulations, and work hour limits. Yet that’s...
Published: Jul 07, 2012
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints.
Whether through phone, email, social media, or other web interactions, it is vital for successful companies...
Published: Jul 26, 2017
Today’s senior executives don’t hold HR in very high esteem: according to Deloitte, almost half of senior leaders (42%) thought their HR teams were “underperforming or just getting by”; only 27% rated HR as excellent or good.”1 For government HR teams committed to their agency’s mission,...
Published: Jul 18, 2014
Fact – increasing employee productivity increases a company’s bottom line. But to have productive employees, you first must hire the right employees, and then provide them with the right tools to grow. Every team operates differently, but having a winning strategy for recruitment and employee development is...
Published: Apr 19, 2012
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
Mass customisation … value-add … kitting … assembleto- order. These are just some of the differentiating mechanisms companies are utilizing to forge lasting, profitable customer relationships. All of these special services are variations on the theme of tailoring standard products to suit specific...
Published: Nov 01, 2010