It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment — whether you are looking for an enterprise level software application or a department level solution, you expect a quick and measurable return on your investment. Before investing...
Published: Nov 15, 2012
Understanding how to optimize Omni-Channel Order Management is key to your business’ success.
Today, consumers want seamless possibilities for selecting and receiving new products and services.
Intelligent order management systems allows brands and retailers to make informed decisions on how to profitably...
Published: Aug 14, 2018
The Gap Between Vision and Execution
Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report.
Role, Responsibility, and...
Published: Jul 01, 2016
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP.
Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....
Published: Jan 28, 2016
In the 21st century, the nature of work has fundamentally changed. The drivers of this change are obvious to most of us. The explosion of online, social and mobile technologies, coupled with the expansion of global business, has resulted in a 24/7 worldwide workplace. In many jobs and in many industries, we can work anywhere,...
Published: Aug 09, 2013
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Published: Jul 26, 2017
Few industries are as challenged as food and beverage producers to effectively address the impact of industryspecific requirements and legal mandates on their businesses. Not only must they effectively fill customer orders, manage recipes, control inventory and plan production in an increasingly competitive environment,...
Published: May 01, 2002
Sage (UK) Limited today announces the results of its ‘Office Life’ survey, which reveals that 88 per cent of people think that their company risks losing customers if information is not shared across departments. Eighty-two per cent of respondents also commented that not having the right information has a negative...
Published: Oct 01, 2014
Aujourd’hui, les clients sontmaîtres du parcours d’achat ; une tendance qui s’est accélérée avec la prolifération et le perfectionnement des appareils mobiles.
Les clients décident où chercher, comment acheter, quand acheter et où acheter. Et,...
Published: Apr 23, 2018