What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
The sheer volume of marketing information available today is nearly impossible to sift through, and it can be hard to decide how to allocate your valuable time. Ain’t nobody got time for that. We’ve got marketing magic to make!
The Modern Marketing Essentials gives marketing leaders and practitioners the...
Published: Jan 11, 2016
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
Internet-based technologies have played an important role in the development of modern CRM applications over the last several years. They have been the critical driving force behind the rise of on-demand CRM, and have also enabled on-premise CRM vendors to dramatically simplify deployment and administration. CRM has become...
Published: Oct 12, 2013
Customers are seizing control of the marketplace, being more digitally connected, socially networked, and better informed than ever. What's more, the modern customer journey now spans multiple channels and touch points. This new reality poses challenges for marketers that have invested in technology and processes based...
Published: Sep 01, 2015
since employee costs represents a substanial line item in most organizational budgets, optimizing workforce utilization is imperative to controlling coasts.
Published: May 02, 2012
Today’s senior executives don’t hold HR in very high esteem: according to Deloitte, almost half of senior leaders (42%) thought their HR teams were “underperforming or just getting by”; only 27% rated HR as excellent or good.”1 For government HR teams committed to their agency’s mission,...
Published: Jul 18, 2014
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
Generation Y is now an increasing portion of the workforce, and their motivators are quite different from earlier generations. These Millennials, born between 1980 and 2000, grew up in a land of computers and mobile phones, and what motivates them at work may surprise you. Incenting this group properly will lead to an...
Published: Oct 29, 2015
It’s a weekday morning, and Shannon is dreading going to the office … again. Like a lot of workers, Shannon doesn’t so much hate the job as she hates her boss. Well, maybe “hate” is too strong of a word, but Shannon is definitely having a hard time with Diane, her new manager. Shannon began...
Published: Jul 01, 2012
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Download this whitepaper to discover how to:
Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
Foster latent creativity in your team...
Published: Jan 08, 2018
Social selling is a sophisticated practice, and there are a host of challenges and dangers to be wary of.
This guide brought to you by MyCustomer and Microsoft will explore the challenges and opportunities of social selling, to help you maximise your potential, while minimising your risks.
You will learn: ...
Published: Jan 12, 2016
Savvy leaders realize the importance of developing their internal bench strength today to competitively address the organizational demands of tomorrow. In reality, identifying and adopting the ideal components needed to support an integrated performance and learning management process is complex and time-consuming. For...
Published: Jun 08, 2011
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018