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Adobe

Ten predictions for the next decade of analytics

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago. It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...

Published: Dec 14, 2020
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ON24

B2B Marketer's Guide to Account Based Marketing

Less is more. It’s such a simple phrase, and yet it holds so much truth. In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...

Published: Aug 24, 2020
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DocuSign

8 Digitale Best Practices Voor Salesprofessionals

Hoe kunt u sales digitaliseren?  Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel.  Salesprofessionals...

Published: Nov 04, 2019
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ON24

What Top-Performing B2B Marketers Do Differently

Marketers today have access to a variety of technology solutions that can be used to create a great customer experience. From interactive content hubs to dynamic personalisation and account-based marketing solutions, we have more tools at our fingertips today than would have been fathomable less than a decade ago. ...

Published: May 12, 2020
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Adobe

Remote Working 2020: Advantages and Challenges

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report by the International Workplace Group, almost two-thirds of companies worldwide have a flexible workspace policy. Despite this widespread acceptance, however, every business looking at teleworking still faces...

Published: Jul 09, 2020
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Adobe

Getting to digital experience excellence

With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success. Digital Acceleration is a year-long, fixed-price subscription service created to help Adobe customers speed time-to-value and increase ROI. We’ll work with you...

Published: Feb 07, 2020
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Marketo

The Definitive Guide to Pipeline Marketing

Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...

Published: Mar 10, 2020
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PROS

CPQ for Dummies

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote. You’ll...

Published: Apr 28, 2020
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Adobe

Automatiser les performances grâce à l’automatisation marketing

L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats. En passant en revue les solutions d’automatisation marketing...

Published: May 12, 2020
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SAP

Best Practices in AP Automation

Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...

Published: Feb 20, 2010
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Adobe

Prouvez votre valeur marketing

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif que les responsables marketing disposent de données attestant de l’efficacité des actions engagées. Si vous n’êtes pas en mesure...

Published: May 12, 2020
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Sitecore

How to Solve your Content Crunch

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...

Published: Dec 17, 2020
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ON24

2020 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....

Published: Oct 23, 2020
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Marketo

The Definitive Guide to Lead Generation

In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. Through the...

Published: Mar 10, 2020
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