As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Manufacturing and industrial professionals are rushing to get their Industry 4.0 strategies up and running. But in the blitz, it’s easy to overlook some elements of 4.0, like having a digital engagement strategy for partners, customers and distributors in place. What’s a busy professional to do?
...
Published: Mar 02, 2021
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century.
They need to be able to deliver relevant, targeted marketing communications at every point in...
Published: Dec 14, 2020
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...
Published: Feb 18, 2021
During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital events driving bigger audiences and more engagement, they can also help drive long-term marketing success. Content from digital events can be reused and repurposed to build...
Published: Feb 11, 2021
Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly.
Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with...
Published: Mar 10, 2020
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021
Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...
Published: Feb 20, 2010
Remote working is now widely recognised as part of the way businesses operate.
According to a 2019 report by the International Workplace Group, almost two-thirds of companies worldwide have a flexible workspace policy. Despite this widespread acceptance, however, every business looking at teleworking still faces...
Published: Jul 09, 2020
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
See what your brand can accomplish with the right brand management software.
These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...
Published: Jun 22, 2020
Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes it takes to create those experiences can be complex.
With Experience Full Services, you’ll get the operational support you need to deliver experiences that...
Published: May 06, 2020