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Adobe

Automate Performance with Marketing Automation

 Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t. As you explore marketing automation solution...

Published: May 13, 2020
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ON24

B2B Marketer's Guide to Account Based Marketing

Less is more. It’s such a simple phrase, and yet it holds so much truth. In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...

Published: Aug 24, 2020
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Adobe

Accelerating Adobe Experience Cloud Results

Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster. The next wave of transformation. It’s all about amazing digital experiences. Massive amounts of data, multiple devices and screens, and skyrocketing customer expectations make it complex,...

Published: Feb 07, 2020
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Adobe

How to Select the Right Enrolment and Forms Management Solution

Creating positive, seamless enrolment experiences for your customers can be mission critical to your overall business success. But enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows, especially if you’re competing in a regulated industry. Every organisation...

Published: Jul 29, 2020
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OutSystems

The Speed of Change: How Fast Are You?

The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives. While a “new normal” is developing, the continuation of disruption seems a certainty for some time to come. Ingenuity and adaptability will be the critical factors that decide the fate of organisations....

Published: Jul 16, 2020
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Adobe

Master Omnichannel Campaign Management

Experiences need to be where your customers are. And each one needs to connect to the last as part of one cohesive conversation. Multiple online and offline channels, organisational silos and evolving customer expectations make it challenging. To find out more, download now!

Published: May 06, 2020
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Bynder

How to select a DAM: Learn how to Choose the Right DAM in Four Steps

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. The typical marketing organisation is now churning out marketing...

Published: Jun 22, 2020
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Marketo

The Definitive Guide to Pipeline Marketing

Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...

Published: Mar 10, 2020
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Adobe

Content for Every Moment

In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.

Published: Oct 14, 2020
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Adobe

Remote Working 2020: Advantages and Challenges

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report by the International Workplace Group, almost two-thirds of companies worldwide have a flexible workspace policy. Despite this widespread acceptance, however, every business looking at teleworking still faces...

Published: Jul 09, 2020
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CANDDi

DIY Marketing Automation with CANDDi, Zapier, Capsule and Feedblitz

Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....

Published: Dec 09, 2014
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Bynder

Brand Management Software Comparison Guide

See what your brand can accomplish with the right brand management software. These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...

Published: Jun 22, 2020
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Adobe

La valeur ajoutée de l’automatisation marketing

Les six atouts de l’automatisation marketing pour démontrer la valeur des actions menées et obtenir des résultats. Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous...

Published: May 12, 2020
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Adobe

Automatiser les performances grâce à l’automatisation marketing

L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats. En passant en revue les solutions d’automatisation marketing...

Published: May 12, 2020
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