Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be both creative and rewarding.
This guide provides advice for both leaders and practitioners on how to make the changes that will improve the entire customer journey...
Published: Aug 24, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The battlefield is customer experience. The weapons of choice are digital. The pace of innovation is relentless.
Digital innovation is notoriously hard and sadly, if you have thousands or millions of customers to keep...
Published: Jul 16, 2020
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Published: Apr 28, 2020
Six ways marketing automation helps prove value and drive success.
As a marketer, digital transformation has changed how you do your job. And what customers expect from your efforts.
Marketing automation can help you address each of these challenges by giving you the power to scale programs, deliver personalised...
Published: Apr 15, 2020
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations are scaling initial Digital Transformation programmes to enterprise-wide, integrated initiatives.
To scale efficiently and effectively, companies...
Published: Jul 09, 2020
Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses.
There are broadly two types of electronic signatures. Electronic signatures (or ‘e-signatures’) indicate acceptance of an agreement or a record. Digital signatures...
Published: Jul 09, 2020
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
Published: Dec 09, 2014
With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success.
Digital Acceleration is a year-long, fixed-price subscription service created to help Adobe customers speed time-to-value and increase ROI. We’ll work with you...
Published: Feb 07, 2020
Les six atouts de l’automatisation marketing pour démontrer la valeur des actions menées et obtenir des résultats.
Pour le marketeur que vous êtes, la transformation digitale a fait évoluer l’exercice de votre métier et les aspirations de vos clients. De fait, vous...
Published: May 12, 2020
In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through the...
Published: Mar 10, 2020
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives. While a “new normal” is developing, the continuation of disruption seems a certainty for some time to come.
Ingenuity and adaptability will be the critical factors that decide the fate of organisations....
Published: Jul 16, 2020
Customers choose where to have experiences with your brand. And when they do, they expect to be greeted with relevant personalised content. Evolving channels, a lack of resources and organisational silos make this a challenge.
To find out more, download now!
Published: May 06, 2020