Our digital experience experts can help you devise a strategy to maximize your Adobe solutions and get to market faster.
The next wave of transformation. It’s all about amazing digital experiences. Massive amounts of data, multiple devices and screens, and skyrocketing customer expectations make it complex,...
Published: Feb 07, 2020
With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success.
Digital Acceleration is a year-long, fixed-price subscription service created to help Adobe customers speed time-to-value and increase ROI. We’ll work with you...
Published: Feb 07, 2020
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments. Over 150,000 organisations of all sizes are currently using Salesforce to grow their business and succeed.
With the DocuSign Agreement Cloud for Salesforce,...
Published: Feb 10, 2020
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
Published: Mar 10, 2020
In today’s complex marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through...
Published: Mar 10, 2020
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
Marketing suffers from a crisis of credibility....
Published: Mar 10, 2020
Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...
Published: Jan 01, 2011
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
Published: Dec 09, 2014
Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...
Published: Feb 20, 2010
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel. Salesprofessionals...
Published: Nov 04, 2019