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CANDDi

Choices in Marketing Automation

The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.

Published: May 07, 2014
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Sitecore

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...

Published: Jan 01, 2011
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Adobe

Master Omnichannel Campaign Management

Experiences need to be where your customers are. And each one needs to connect to the last as part of one cohesive conversation. Multiple online and offline channels, organisational silos and evolving customer expectations make it challenging. To find out more, download now!

Published: May 06, 2020
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Bynder

The Definitive Guide to Digital Asset Management

We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming surplus of digital assets clogging up our devices and compromising our productivity. It is critical now, more than ever, to address this flood of content with digital governance and digital asset management (DAM)....

Published: Jun 22, 2020
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Marketo

The Definitive Guide to Marketing Automation

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...

Published: Mar 10, 2020
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Adobe

Getting to digital experience excellence

With our Digital Acceleration program, you’ll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success. Digital Acceleration is a year-long, fixed-price subscription service created to help Adobe customers speed time-to-value and increase ROI. We’ll work with you...

Published: Feb 07, 2020
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Adobe

Prouvez votre valeur marketing

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif que les responsables marketing disposent de données attestant de l’efficacité des actions engagées. Si vous n’êtes pas en mesure...

Published: May 12, 2020
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Adobe

Automatiser les performances grâce à l’automatisation marketing

L’automatisation marketing est devenue indispensable aux équipes marketing actuelles. En effet, une plateforme de ce type simplifie, automatise et mesure les actions marketing et permet ainsi d’obtenir de meilleurs résultats. En passant en revue les solutions d’automatisation marketing...

Published: May 12, 2020
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Bynder

How to select a DAM: Learn how to Choose the Right DAM in Four Steps

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. The typical marketing organisation is now churning out marketing...

Published: Jun 22, 2020
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Marketo

The Definitive Guide to Pipeline Marketing

Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...

Published: Mar 10, 2020
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Adobe

End-To-End Assistance for Customer Experience Execution

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted with relevant personalised content. Evolving channels, a lack of resources and organisational silos make this a challenge. To find out more, download now!

Published: May 06, 2020
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Marketo

The Definitive Guide to Marketing Metrics and Analytics

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth. Marketing lacks credibility. Often, executives...

Published: Mar 10, 2020
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DocuSign

8 Digitale Best Practices Voor Salesprofessionals

Hoe kunt u sales digitaliseren?  Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel.  Salesprofessionals...

Published: Nov 04, 2019
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Adobe

Prove Your Marketing Worth

In a digital world, where every campaign and customer experience can be tracked, it’s imperative for marketers to have data that proves the value of their every effort. Because when you can’t prove whether your marketing drives organisational profits, you’re less likely to get the budget you need to deliver...

Published: Apr 15, 2020
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