2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn’t know is that webinars are also flexible enough to fill nearly any marketing need at any stage of the buyer lifecycle.
Don’t believe us? See it with your own eye in with our 50 Exceptional Webinar Experiences...
Published: Mar 02, 2021
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
Improving employee performance leads to better patient care. Yet efficiently managing performance and development can be challenging, especially in a high-pressure clinical environment, across multiple sites, and with tightening budgets. To ensure continuing
quality of care, healthcare organizations today must:
Published: Oct 20, 2011
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
Making the decision to work with a marketing agency can be a big deal. It is a decision that is likely to take many months of planning, or deliberation and questioning – and that could all be before you issue your RFP.
The relationship that you have with your agency is absolutely crucial to the success of your...
Published: Nov 16, 2016
With the right technology and tools in place you can do what your competitors aren’t doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to do the following:
Effectively serve the needs of an omni-channel customer through IT and business teams...
Published: Jul 29, 2020
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value.
Get the basics of using programmatic advertising in this guide:
Deliver advertising...
Published: Jul 11, 2016
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organization’s needs...
Published: Sep 16, 2019