2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
In reality, talent is made stronger through training. Yet some stalwarts still believe the adage that leaders are born, not made. Nonsense. Regardless of a colleague’s leadership capabilities, education and training play a pivotal role in creating superstars.
Published: Feb 09, 2011
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...
Published: Dec 17, 2020
The nature of work continues to evolve in the 21st century, driven in large part by globalization and the mainstream consumer adoption of online, social, mobile and cloud technologies. Access to these technologies is changing how your employees live, communicate and work. Whether it’s in the office, at the neighborhood...
Published: Mar 17, 2012
I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready...
Published: Apr 05, 2014
In an increasingly competitive and volatile marketplace, business is catching on to a new formula for success: Results and customer satisfaction are driven by having a highly engaged workforce. According to the Hay Group, companies with the most engaged employees report revenue growth at a rate two-and-a-half times greater...
Published: Oct 03, 2014
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
In a market that has markedly shifted over the last few years towards large, generalist ERP suites and mixed delivery models, it has become quite clear that Cornerstone OnDemand is truly different. Different by design. Different by delivery.
Published: Sep 22, 2014
Hope Channel is a non-profit, international Seventh-day Adventist television network and the flagship station of the Adventist Television Network (ATN), launched in 2003. Hope Channel is a 24-hour broadcaster of 13 international channels on many satellites and cable networks around the world, including DirecTV, and is...
Published: Jan 03, 2011