B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
Windows 10 Pro helps you get more done, and puts your business in a position to do great things. It is focused on productivity to match your tireless pace. It works across your devices so you can stay mobile. It has enterprise-grade security to equal your commitment towards excellence. And it fits a variety...
Published: Mar 10, 2016
The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final purchase. ...
Published: May 04, 2016
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience.
There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish...
Published: Sep 15, 2016
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
In this paper, we’ll examine what best-in-class companies are doing to deliver more consistent experiences that drive commerce revenue and more consistent customer experiences across marketing channels.
Published: Jul 01, 2016
Stringent management of user access controls and the segregation of duties are becoming a strategic concern for businesses as regulations multiply and compliance becomes more challenging. To adopt best practices for governance and risk management, Infosys, a global IT services company based in India, implemented the SAP®...
Published: Jan 01, 2012
As companies face ever mounting global competition, the ability to manage information is set to play an increasingly important role in competitive strategy. If companies are to avoid being drawn into commodity price-based competition, the ability to capture information on customer needs and marshal the resources of the...
Published: Feb 01, 2010
When it comes to property management, mortgage servicers and lenders rely on Safeguard Properties. With intense and rapid growth, Safeguard needed to quickly train new hires to handle a wide variety of enterprise software transactions. The traditional classroom model could not keep up, so Safeguard turned to SAP® Workforce...
Published: Jun 09, 2013
Engaged employees are a company’s greatest competitive advantage. Retaining top talent may require you to reconsider the way you think about employee engagement today. Frankly, in today’s business environment, your company isn’t your employees’ only option
Published: Dec 09, 2013