As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Aug 02, 2015
Technology businesses strive to remain at the forefront of innovation, but also in their marketing efforts, technology brands need to continuously evolve to take full advantage of the changes and developments in digital marketing.
Published: Jun 21, 2014
Brightcove Once delivers a seamless television-like experience and makes it possible for publishers to generate revenue on any connected device — effectively turning a cost center into a profit center.
Published: Oct 09, 2014
Tablets are becoming increasingly important in the business world. Working in Sales or Marketing, you want to find out how tablets can make sales reps more efficient and how using tablets can bridge the gap between Sales and Marketing. If there is a place for tablets in the enterprise world, they need to earn their keep....
Published: Oct 10, 2013
Overall, the United States labor force is shifting from manufacturing and servicebased workers to knowledge workers, which makes virtual workplaces more common. Some companies are not embracing the change or simply do not have jobs that fit into the virtual workforce, such as a parts assembler. But, the majority find that...
Published: Sep 01, 2012
Every customer is rapidly becoming a mobile customer. Brands that realise the value of apps and approach mobile messaging strategically are moving ahead of the competition and reaping the rewards of greater engagement.
This whitepaper will help you understand why going from good push to great engagement is so critical,...
Published: Jan 26, 2016
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
Businesses today rely heavily on information technology to increase efficiency and drive performance. For HR, an effective, up to date software system is essential if they are to keep pace with the demands of today’s workforce and their own organisations.
Published: Aug 04, 2015
When building out an online video strategy, there are myriad decisions that will have a direct impact on how viewers engage with video. By architecting the video experience from the beginning to be flexible and dynamic, it’s possible to build a system that is not only a joy for users to watch, but is designed at...
Published: Oct 02, 2013
Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur.
Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...
Published: Jun 19, 2018
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
Recruiting the best employees. Creating the optimal work environment to retain those employees. And not losing, but indeed, enhancing productivity in the process. Goals to which every employer aspires. Tools that make it easier and more comfortable to use the telephone are central to recruitment, quality of work life,...
Published: Jan 01, 2010