Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
In 2014, over 110 million Americans had their personal information stolen by hackers. Homes, businesses, even the most well equipped institutions are vulnerable to intrusion. This year, more than 25 million personal records, including eye color and social security numbers, were hacked from the U.S. government’s...
Published: Jun 07, 2016
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de los dispositivos móviles.
Los clientes deciden dónde buscar, cómo, cuándo y dónde comprar. Y probablemente lo más...
Published: Apr 23, 2018
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
Trends in online web search query data have been shown useful in providing models of real world phenomena. However, many of these results rely on the careful choice of queries that prior knowledge suggests should correspond with the phenomenon. Here, we present an online, automated method for query selection that does...
Published: Jan 02, 2015
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
Employee recognition has existed for a while; however, dedicated technologies and tactics have become increasingly popular as businesses have realized that employees are more likely to stay if they’re treated well. Enter social employee appreciation and recognition. This report will explore how businesses can implement...
Published: Apr 04, 2015
Selecting a video ad serving solution is one of the most important decisions made by a digital video company. This decision has significant impact on the company’s ability to maximize video ad revenue while minimizing weekly operational overhead.
Published: Jul 06, 2015
Conversion is the lifeblood of a business and a main focus for brands large and small. When apps are built thoughtfully with conversion goals as part of their mobile strategy, brands can be rewarded with strong business outcomes and loyal customers.
Download this whitepaper today to learn:...
Published: Mar 29, 2016
Before getting any new technology, take a short moment to define what you are looking to achieve with it. What is the problem you are trying to solve? And how and when will you know that the new technology is actually solving the problem? In other words: define the problem, and define what ‘solved’ means. Simple...
Published: May 12, 2014