This whitepaper serves as a preventative measure against wasted resources, providing marketers with:
An overview of the current market challenges supported by key research and insights from industry leaders.
A practical and transferable example designed to optimize marketing initiatives in real-time and increase...
Published: May 15, 2018
A sales stack is a collection of software solutions that support a sales organization’s efforts to generate revenue.
In this first annual Sales Tech Benchmark Survey, we identify the most commonly used sales technologies, and which are being considered most for the year ahead. This will give us a clear view...
Published: Jun 19, 2018
Just what is lead nurturing? If asked, would two of you in your marketing and sales departments agree?
This guide can help you discover methods that everyone will concur are nurturing must-do’s. See how you can successfully help your prospects along their stumbling ways towards a sale; all with the help...
Published: Jul 01, 2016
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Mar 10, 2014
After extensive exploration of the market, Villages Housing Association who employaround 100 staff over two sites in Knowsley and Oldham, elected to use Cezanne HR to manage their HR records and processes. Until this time, HR for the company was managed using paper records and spreadsheets. The process of staff holiday...
Published: Apr 03, 2015
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
Every customer is rapidly becoming a mobile customer. Brands that realise the value of apps and approach mobile messaging strategically are moving ahead of the competition and reaping the rewards of greater engagement.
This whitepaper will help you understand why going from good push to great engagement is so critical,...
Published: Jan 26, 2016
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Dark social is a significant and growing challenge that marketers need to take seriously.
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where...
Published: Feb 01, 2018
The security of online services is a topic of increasing interest to enterprises as the number of third party hosted service offerings has expanded in recent years. The emergence of various “cloud computing” concepts and definitions has highlighted not only questions about data ownership and protection, but...
Published: Feb 09, 2014
Brightcove Once delivers a seamless television-like experience and makes it possible for publishers to generate revenue on any connected device — effectively turning a cost center into a profit center.
Published: Oct 09, 2014
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018
Traditional organizations in virtually every sector are in some stage of a digital transformation journey. A few have pioneered the way for their industry, such as General Electric.
Enterprises who do not successfully digitize their business can face disruption or even obsolescence.
We take a deep dive into this...
Published: Apr 11, 2017
Performance management is under fire. It would be easy to conclude from recent articles that it’s a fundamentally flawed process and should disappear altogether.
Published: Oct 08, 2013