Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Managing absence on a day-to-day basis is often one of the biggest HR administrative overheads for a business. It’s also an area that, addressed effectively, can have a significant positive impact on business performance.
Published: Jun 10, 2014
“Superior sound quality” is a phrase that is often over-used in the world of telephone headset and communication technology. The problem is that while virtually every company claims to provide this optimal level of sound, few actually do. Caught in this semantic crossfi re of claimversus- reality is the call...
Published: Mar 01, 2012
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable,...
Published: Apr 25, 2018
Is your brand ready to take advantage of mobile wallet? There’s a prime opportunity to not only make your customers’ lives easier, but also to engage at a deeper level than traditional marketing channels — all without the need of a dedicated mobile app.
Urban Airship’s Mobile Wallet Inspiration...
Published: May 03, 2016
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
The ecosystem for delivering and consuming TV shows, movies, and other news and entertainment content is changing rapidly, creating new opportunities for marketers and advertisers. As Internetready television sets become the norm and set-top boxes continue to proliferate, consumers have more choices than ever for live...
Published: Sep 04, 2014
HR technology is the answer - but you must ask the right questions HR directors in companies large and small are grappling wit selecting and implementing HR systems that need to enhance the business and add long-term value.
Published: Dec 09, 2013
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Before getting any new technology, take a short moment to define what you are looking to achieve with it. What is the problem you are trying to solve? And how and when will you know that the new technology is actually solving the problem? In other words: define the problem, and define what ‘solved’ means. Simple...
Published: May 12, 2014
Smartphones, iPad, Facebook, connected TVs and game devices present unparalleled new opportunities for media companies to grow revenue and expand audiences, but each comes with its own unique set of challenges. From Smart Players that help you effortlessly reach HTML5 and Flash devices to advanced solutions for mobile...
Published: Dec 09, 2013
The digital revolution has changed nearly every aspect of marketing, and content marketing is no exception. In fact, content marketing was one of the earliest forms of marketing, dating back to the late 19th century. John Deere was an early pioneer with their Furrow magazine, and in 1902 the Genesee Pure Food Company armed...
Published: Jul 01, 2016