Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology. Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances...
Published: Sep 05, 2017
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
HR technology is the answer - but you must ask the right questions HR directors in companies large and small are grappling wit selecting and implementing HR systems that need to enhance the business and add long-term value.
Published: Dec 09, 2013
iPad at Work For Dummies provides essential and in-depth coverage for a variety of productivity-related tasks made possible on the iPad, from basics such as setting up and starting out with an iPad to tips on the best practices for enterprise-level word processing, spreadsheet creation, presenting, task management, project...
Published: Mar 08, 2016
It’s well known that wireless headsets make office and mobile professionals more productive. Technology advances have made wireless headsets practical and increased product choices. A manager responsible for the smooth functioning of a business needs to select wisely to get the full convenience, compatibility ,and...
Published: Sep 01, 2014
Nearly two thousand years ago, the famous military strategist, Sun Tzu, wrote in his infamous book, “The Art of War” that to beat the enemy you had to get to know the enemy. It’s with this in mind that Jumio is publishing this white paper to help to get to know the enemy so that we can all win more battles...
Published: May 09, 2013
Netverify® enables real-time ID scanning and verification on websites and mobile applications helping reduce risk and minimize fraud for online transactions. Netverify is designed to save time and costs associated with KYC requirements and create great customer experiences. It allows you to authenticate your customers’...
Published: Apr 18, 2015
According to a recent UK survey, three hours a day on average are spent in meetings. And at least a third of these meetings are a total waste of time, workers said. If you’re nodding your head, this guide is for you. Discover simple tips for making each and every meeting count — whether you’re a participant...
Published: Apr 08, 2013
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Aug 02, 2015
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand.
There’s an opportunity for marketers to build better,...
Published: Jul 01, 2016
Mr Green is one of Europe’s leading online casinos, offering over 200 games in seven languages and is carving out a reputation as an eGaming provider that offers a personal service which makes every customer feel like a VIP. Mr Green is licensed and regulated by the Lotteries and Gaming Authority in Malta and since...
Published: Mar 22, 2015
The enterprise file synchronization and sharing market is maturing, which will benefit IT leaders, and mobile and collaboration planners. EFSS capabilities continue to standardize, forcing players to differentiate mobile content and collaboration
Published: Jul 02, 2014