Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
Tablets are becoming increasingly important in the business world. Working in Sales or Marketing, you want to find out how tablets can make sales reps more efficient and how using tablets can bridge the gap between Sales and Marketing. If there is a place for tablets in the enterprise world, they need to earn their keep....
Published: Oct 10, 2013
In 2014, over 110 million Americans had their personal information stolen by hackers. Homes, businesses, even the most well equipped institutions are vulnerable to intrusion. This year, more than 25 million personal records, including eye color and social security numbers, were hacked from the U.S. government’s...
Published: Jun 07, 2016
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: Jul 30, 2019
In today’s market, customers control the buying journey – a trend that has accelerated with the increased sophistication of mobile devices. Customers decide where to research, how to buy and when to purchase, and have higher expectations than ever.
Learn how you can better connect relevant data, personalise...
Published: Apr 23, 2018
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make...
Published: Jan 11, 2016
In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the integration of mobile into the retail and ecommerce landscape.
Despite this irreversible...
Published: Jan 14, 2016
Mr Green is one of Europe’s leading online casinos, offering over 200 games in seven languages and is carving out a reputation as an eGaming provider that offers a personal service which makes every customer feel like a VIP. Mr Green is licensed and regulated by the Lotteries and Gaming Authority in Malta and since...
Published: Mar 22, 2015
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it is the time to go real time.
Keeping customers engaged now requires an investment in customer-centric marketing to allow your organisation to identify and deliver them with the most appropriate message....
Published: Apr 23, 2018
A glimpse into where DAM is heading… and why you need to jump on board
What we already know
The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience across the customer journey....
Published: Sep 16, 2019
Choosing the best HR software for the business Oxford Immunotec, an international leader in their field, faced a number of challenges in managing HR across a diverse and global workforce. The HR team was finding that the admin load associated with day-to-day transactional work, such as managing annual leave and absence,...
Published: Feb 07, 2015
Brightcove Once delivers a seamless television-like experience and makes it possible for publishers to generate revenue on any connected device — effectively turning a cost center into a profit center.
Published: Oct 09, 2014
Customers: To delight them, you’ve got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marketers recognize that obtaining a 360-view of their customers would give them a huge advantage, the simple truth is that few have got anywhere close....
Published: Sep 16, 2019