The potential value of social media for B2B marketers is clear – just as with any other business, it provides a cost-efficient way of reaching a large audience and supporting your content strategy.
But what is also clear is that not all B2B brands use social media well and can struggle to emulate the success...
Published: Oct 01, 2015
IBM’s POWER7™ systems with AIX® feature Active Memory™ Expansion, a new technology for expanding a system’s effective memory capacity. Active Memory Expansion employs memory compression technology to transparently compress in-memory data, allowing more data to be placed into memory and thus...
Published: Feb 09, 2010
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
Founded in Boulder, Colorado in 1988, Gaiam offers information, products and services for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. Gaiam has products in stores worldwide and is growing a strong e-commerce sales channel with categories including:...
Published: Mar 03, 2013
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
We are on the cusp of the API first revolution, the evolution of enterprise-level digital experience. You can no longer think of your website as a set of pages; it’s less about the page and more about the unique, personalized content you’re providing, the structure of that content, and the intuitive experience...
Published: May 04, 2016
Many financial services firms have automated the vast majority of key processes and customer experiences. However, the “last mile” of most transactions – completing the agreement– far too often relies on the same inefficient pen-and-paper processes of yesteryear.
Digitising agreements using...
Published: Feb 26, 2019
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
a new study by showpad and demand metric of 244 sales and marketing professionals reveals the true impact of a bad sales experience, and how disconnects between sales and marketing can be negatively affect sales.
Published: Jul 08, 2014
Selecting a video ad serving solution is one of the most important decisions made by a digital video company. This decision has significant impact on the company’s ability to maximize video ad revenue while minimizing weekly operational overhead.
Published: Jul 06, 2015
Overall, the United States labor force is shifting from manufacturing and servicebased workers to knowledge workers, which makes virtual workplaces more common. Some companies are not embracing the change or simply do not have jobs that fit into the virtual workforce, such as a parts assembler. But, the majority find that...
Published: Sep 01, 2012
Sales and Marketing have long been convenient scapegoats for one another. When one fails to perform, the finger of blame is often pointed at the other. Observers of the marketing and sales processes in any organization are usually quick to determine that when there is failure to perform, rarely is just one of these entities...
Published: Jul 01, 2014
It’s well known that wireless headsets make office and mobile professionals more productive. Technology advances have made wireless headsets practical and increased product choices. A manager responsible for the smooth functioning of a business needs to select wisely to get the full convenience, compatibility ,and...
Published: Sep 01, 2014
At Showpad, we work with companies of all sizes. The one thing we always hear is, “I wish I started my mobile sales enablement pilot sooner.” In this E-Book, we’ll walk through the considerations you should address to run a successful pilot and ramp your mobile sales enablement project quickly.
Published: Feb 02, 2014