Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Jumio, the four-year-old Palo Alto-based venture capital start-up, is breaking new ground in ID verification and ID authentication while enabling faster and easier mobile payments. A valued partner and vendor to e-commerce and financial service companies, Jumio is laser focused on its near-term growth plans and has long-term...
Published: Sep 01, 2014
In the course of working with hundreds of companies across the globe – as well as thought leaders throughout the HR industry – we’ve learned what works, what doesn’t and what’s most important when it comes to keeping up with HR trends and technologies. In this document, we’ve pulled...
Published: May 09, 2014
The potential value of social media for B2B marketers is clear – just as with any other business, it provides a cost-efficient way of reaching a large audience and supporting your content strategy.
But what is also clear is that not all B2B brands use social media well and can struggle to emulate the success...
Published: Oct 01, 2015
Driven forward by technological innovation, the retail paradigm is in the midst of a significant shift. The proliferation of shopping channels has fundamentally impacted consumer behavior, creating a more diffuse shopping experience that is increasingly being carried out over multiple channels. Mobile capabilities are...
Published: May 01, 2015
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
The ecosystem for delivering and consuming TV shows, movies, and other news and entertainment content is changing rapidly, creating new opportunities for marketers and advertisers. As Internetready television sets become the norm and set-top boxes continue to proliferate, consumers have more choices than ever for live...
Published: Sep 04, 2014
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
Productivity—what does it mean? Profi t. Productivity means profi t. When an employee can complete more work in a normal workday, revenue increases while costs remain the same. The extra revenue generated by increased productivity goes straight to your bottom line. Because increased productivity means additional...
Published: Mar 01, 2013
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for your organization and your customers.
But where to start, and how to streamline? How do you fine-tune and fulfill pieces of the customer journey, to build foundations for the future?
In this whitepaper, we...
Published: May 15, 2018
Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018