Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: Jun 01, 2012
Marketing is best approached as a more hands-off endeavor, in which the marketing manager or planner thoughtfully selects services and people to implement a sound plan.
This book will help if you really have to roll up your sleeves and do some fundamentals yourself, but it will also help you think more big-picture...
Published: Dec 01, 2015
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores also improves alignment...
Published: Jul 01, 2016
Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed.
Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower...
Published: Feb 15, 2018
“Superior sound quality” is a phrase that is often over-used in the world of telephone headset and communication technology. The problem is that while virtually every company claims to provide this optimal level of sound, few actually do. Caught in this semantic crossfi re of claimversus- reality is the call...
Published: Mar 01, 2012
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Published: Jan 08, 2018
One of the most valuable skills an entrepreneur or a company executive can have is the ability to talk about their product in an effective and engaging way in front of an audience. But for founders of a startup, mastering public speaking and presentation etiquette can also be crucial to the growth of your business.
Published: Jul 05, 2014
Choosing the best HR software for the business Oxford Immunotec, an international leader in their field, faced a number of challenges in managing HR across a diverse and global workforce. The HR team was finding that the admin load associated with day-to-day transactional work, such as managing annual leave and absence,...
Published: Feb 07, 2015
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
Want your team to get more done without working more hours and spending a lot more money?
Cloud and mobile technologies can help everyone work better, on their own and with the team, wherever they work. Everyone wins when they work smarter, not harder.
Download this eBook to learn:
What cloud and...
Published: May 11, 2016
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016