Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be both creative and rewarding.
This guide provides advice for both leaders and practitioners on how to make the changes that will improve the entire customer journey...
Published: Aug 24, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags.
Ziel dieses Forschungsprojekts war es, die oben genannten Fragen genauer zu untersuchen und einzuordnen. Die Umfrage wurde im Frühjahr 2020 durchgeführt. Da dieser Zeitpunkt in vielen europäischen...
Published: Sep 17, 2020
Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr Mitarbeiter im Homeoffice oder an anderen Remote-Standorten arbeiten, macht Transaktionen, die eine persönliche Anwesenheit erfordern – wie das Unterzeichnen von Dokumenten –, schwieriger und zeitaufwendiger....
Published: Sep 17, 2020
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben, dass diese Technologie heute von einem Großteil der Unternehmen verwendet wird.
Allgemein gibt es zwei Arten der elektronischen Signatur. Elektronische Signaturen (E-Signaturen) beziehen sich auf jeden...
Published: Sep 17, 2020
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
Published: Sep 16, 2020
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
Digitale Transformation ist der Prozess, mit dem sich Unternehmen an disruptive Veränderungen in Abläufen, bei Kunden und auf Märkten anpassen oder diese selbst initiieren.
Digitale Transformation ist der kontinuierliche Prozess, mit dem sich Unternehmen an disruptive Veränderungen in Abläufen,...
Published: Sep 17, 2020
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even when the virus subsides. Major employers now see this as the new normal.
The result...
Published: Aug 24, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
Performance management is under fire. It would be easy to conclude from recent articles that it’s a fundamentally flawed process and should disappear altogether.
Published: Oct 08, 2013
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
As you explore marketing automation solution...
Published: May 13, 2020