An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
Football fans have been eagerly anticipating the start of the FIFA World Cup 2014 in Brazil, looking forward to an incredible event that’s bringing together people from all over the world in a celebration of sporting excellence and global unity. This isn’t a small gathering either; it is the world’s largest...
Published: Sep 14, 2014
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
In 2014, over 110 million Americans had their personal information stolen by hackers. Homes, businesses, even the most well equipped institutions are vulnerable to intrusion. This year, more than 25 million personal records, including eye color and social security numbers, were hacked from the U.S. government’s...
Published: Jun 07, 2016
Since 1996 businesses have been using pay-per-click advertising (PPC) to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time, the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating...
Published: Aug 02, 2015
Maxim is an international men’s lifestyle content magazine targeted at males 18 to 34 and known for its sexy pictorials featuring actresses, singers and models. The magazine’s website also features online videos, reviews and articles on the topics of sports, TV, movies, music, video games, food, alcohol, tech,...
Published: Mar 04, 2014
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences.
It’s time to transform how you use data, technology, and content to...
Published: Jul 01, 2016
Windows 10 Pro gives you one universal app platform, one security model, and one deployment and management approach. You’ll love the experience and it’ll help you save time and money, so you can grow your business.
Download this infographic today to read about why you should consider...
Published: Mar 10, 2016
Brightcove Once delivers a seamless television-like experience and makes it possible for publishers to generate revenue on any connected device — effectively turning a cost center into a profit center.
Published: Oct 09, 2014
As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, publishers need a way to protect their content against piracy and unauthorized viewing no matter how, where, or when it is accessed. Digital rights management (DRM) provides the control publishers...
Published: Oct 05, 2014
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer.
You’ll also learn how to:
Create a unified view and deliver personalized experiences...
Published: Apr 03, 2018
We are on the cusp of the API first revolution, the evolution of enterprise-level digital experience. You can no longer think of your website as a set of pages; it’s less about the page and more about the unique, personalized content you’re providing, the structure of that content, and the intuitive experience...
Published: May 04, 2016