This whitepaper explains how you can use smart centralizing technology to take a proactive approach to GDPR and responsible, compliant marketing:
A clear glossary and explanation of the GDPR guiding principles
What these mean in a marketing context and how they can be proactively actioned and addressed...
Published: May 15, 2018
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
At Showpad, we work with companies of all sizes. The one thing we always hear is, “I wish I started my mobile sales enablement pilot sooner.” In this E-Book, we’ll walk through the considerations you should address to run a successful pilot and ramp your mobile sales enablement project quickly.
Published: Feb 02, 2014
Customer expectations for the combined brand experience are higher than ever.
This puts more pressure on retailers to merge their physical and digital processes. Despite omnichannel retailers’ efforts to achieve this goal, results continue to fall short — especially when it comes to delivering merchandise....
Published: Aug 14, 2018
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
Smartphones, iPad, Facebook, connected TVs and game devices present unparalleled new opportunities for media companies to grow revenue and expand audiences, but each comes with its own unique set of challenges. From Smart Players that help you effortlessly reach HTML5 and Flash devices to advanced solutions for mobile...
Published: Dec 09, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores also improves alignment...
Published: Jul 01, 2016
As access ubiquity and document-centric collaboration needs have become more complex, many organizations are turning to cloud file sharing (CFS) products to provide end users with a lightweight but effective solution for storing, sharing, and managing their work-related files.
Published: Jan 07, 2015
Make employee performance management simpler and more satisfying for everyone with this powerful online performance planning and appraisal module.
Published: Mar 11, 2014
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
With every week that passes, our dependency on paper wanes as digital processes are introduced into every aspect of our daily activity. If you want to sign a contract, book a restaurant or make a bank transfer, you can do so digitally – it is ingrained in our lives.
Taking an entire business digital can be more...
Published: Jul 30, 2019
This infographic explains why you should choose Microsoft Enterprise Mobility Suite!
Download and discover how your business can be more efficient, flexible and secure when using Microsoft Enterprise Mobility Suite.
Published: May 11, 2016
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand.
There’s an opportunity for marketers to build better,...
Published: Jul 01, 2016