Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
In 1961 a pilot in Santa Cruz, California conceived of a small, lightweight communications headset as an alternative to the bulky headphones of the era. Today, headsets have become indispensable tools everywhere from outer space to office space. In busy contact centers and other voice-intensive applications, high-quality...
Published: Jul 01, 2011
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
When it comes to deciding on the right communications products for business, the key to finding the ideal solution lies not in “speeds and feeds,” but rather in fi nding the device best suited to fi t a company’s needs. In telephony, the best device is the one that most cost effectively and effi ciently...
Published: Aug 01, 2010
For businesses, the cloud is a game-changer. For IT professionals, it presents a unique opportunity to work more strategically - with advanced analytics, machine learning and exciting new innovations, like the Internet of Things.
Moving to the cloud reduces costs, drives efficiencies and unlocks new opportunities....
Published: May 16, 2016
It’s well known that wireless headsets make office and mobile professionals more productive. Technology advances have made wireless headsets practical and increased product choices. A manager responsible for the smooth functioning of a business needs to select wisely to get the full convenience, compatibility ,and...
Published: Sep 01, 2014
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
Nineteen years after the first online retail transaction back in 1994, the growth curve still shows noasign of slowing down. Looking forward, the next wave of growth is being fuelled by the rise of web savvy, mobile consumers glued to their smartphones and tablets. It seems that online retailers have got it made. Take...
Published: Apr 12, 2015
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...
Published: Jul 16, 2013
ista Energy Solutions is using on-line HR software solution Cezanne OnDemand to help raise standards of performance throughout the business and streamline HR administration.
Published: Oct 05, 2014
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016