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ON24

B2B Marketer's Guide to Optimizing Customer Experience

Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be both creative and rewarding. This guide provides advice for both leaders and practitioners on how to make the changes that will improve the entire customer journey...

Published: Aug 24, 2020
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ON24

ON24 Webinar Benchmarks Report: Canada Edition

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...

Published: Aug 27, 2020
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ON24

2021 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future

B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift. But marketers today cannot rest easy. They still face...

Published: Feb 17, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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ON24

Taking Your In-Person Events Digital

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...

Published: Aug 24, 2020
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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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ON24

B2B Marketer's Guide to Account Based Marketing

Less is more. It’s such a simple phrase, and yet it holds so much truth. In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...

Published: Aug 24, 2020
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ON24

How Businesses Drive Digital Engagement in a COVID World

The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even when the virus subsides. Major employers now see this as the new normal. The result...

Published: Aug 24, 2020
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ON24

2020 Digital Experiences Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined. Overnight, marketers...

Published: Mar 22, 2021
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ON24

2021 B2B Marketing Trends Report: How To Deal With Digital Burnout

Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating. So, what can we do to fight digital fatigue, lift spirits...

Published: Mar 22, 2021
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ON24

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy. In an age where a print ad, a brochure or a quarterly...

Published: Oct 23, 2020
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Relay42

Top Real-Time Customer Acquisition Tips for Marketers

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: An overview of the current market challenges supported by key research and insights from industry leaders. A practical and transferable example designed to optimize marketing initiatives in real-time and increase...

Published: May 15, 2018
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IBM

The Path to a Thinking Supply Chain

The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures on the business, and emerging technologies are offering intriguing ways of working. Indeed, digital transformation is poised to change the supply chain more profoundly...

Published: Aug 14, 2018
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Adobe

Content for Every Moment

In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time. You’ll learn the fundamentals to put into place so you can connect with customers in the moments that matter and offer them great experiences.

Published: Oct 14, 2020
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