Mobile user access to ERP and other back office systems has become a core requirement as organizations seek operational efficiency and deepening customer engagement. Without mobile access, system users are disadvantaged by needing to return to a desktop, often after a job is completed, to enter data relating to that job...
Published: Oct 10, 2014
The potential value of social media for B2B marketers is clear – just as with any other business, it provides a cost-efficient way of reaching a large audience and supporting your content strategy.
But what is also clear is that not all B2B brands use social media well and can struggle to emulate the success...
Published: Oct 01, 2015
Nineteen years after the first online retail transaction back in 1994, the growth curve still shows noasign of slowing down. Looking forward, the next wave of growth is being fuelled by the rise of web savvy, mobile consumers glued to their smartphones and tablets. It seems that online retailers have got it made. Take...
Published: Apr 12, 2015
Learn how brands create, optimize, and deliver personalized experiences at scale.
The customer experience is changing. Personalized engagement is now king. And as your business scales up and grows, this begins to present several promising opportunities.
Businesses of all sizes, whether small, mid-size, or large...
Published: Aug 21, 2019
Overall, the United States labor force is shifting from manufacturing and servicebased workers to knowledge workers, which makes virtual workplaces more common. Some companies are not embracing the change or simply do not have jobs that fit into the virtual workforce, such as a parts assembler. But, the majority find that...
Published: Sep 01, 2012
Choosing the best HR software for the business Oxford Immunotec, an international leader in their field, faced a number of challenges in managing HR across a diverse and global workforce. The HR team was finding that the admin load associated with day-to-day transactional work, such as managing annual leave and absence,...
Published: Feb 07, 2015
The Look Book 2015: a visual guide to the industry’s best branding and marketing campaigns of the year. The 20 examples we’ve curated here are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort. It’s...
Published: Jan 01, 2016
For sales reps, tablets are a blessing. As a marketer, you want to find out if using tablets can help Marketing make the transition from cost center to revenue generator, and how tablets make Marketing efforts more efficient and measurable. If there is a place for tablets in Sales & Marketing, both departments have...
Published: Feb 15, 2014
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
Productivity—what does it mean? Profi t. Productivity means profi t. When an employee can complete more work in a normal workday, revenue increases while costs remain the same. The extra revenue generated by increased productivity goes straight to your bottom line. Because increased productivity means additional...
Published: Mar 01, 2013
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018