Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
Talent management in the cloud Get better results by driving alignment, optimising performances. Is your business prepared for the way we’ll work in the future? To stay ahead of the competition you need a proactive, integrated approach to your entire talent management lifecycle.
Published: Aug 09, 2012
Every customer is rapidly becoming a mobile customer. Brands that realise the value of apps and approach mobile messaging strategically are moving ahead of the competition and reaping the rewards of greater engagement.
This whitepaper will help you understand why going from good push to great engagement is so critical,...
Published: Jan 26, 2016
Ask the analysts at Forrester Research – or just look around you at the office – and the trend is clear. People want to use their own mobile devices for work (in a recent Forrester survey, 53% of employees say they are already doing so).
Published: Feb 06, 2015
Engaged employees are a company’s greatest competitive advantage. Retaining top talent may require you to reconsider the way you think about employee engagement today. Frankly, in today’s business environment, your company isn’t your employees’ only option
Published: Dec 09, 2013
Founded in Boulder, Colorado in 1988, Gaiam offers information, products and services for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. Gaiam has products in stores worldwide and is growing a strong e-commerce sales channel with categories including:...
Published: Jan 11, 2011
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
Published: Jan 12, 2018
The ecosystem for delivering and consuming TV shows, movies, and other news and entertainment content is changing rapidly, creating new opportunities for marketers and advertisers. As Internetready television sets become the norm and set-top boxes continue to proliferate, consumers have more choices than ever for live...
Published: Sep 04, 2014
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business...
Published: Jul 30, 2019
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that...
Published: Apr 12, 2018
Preparing for the 2020 workforce is critical to business strategy, growth and performance. To understand the challenges and opportunities, Oxford Economics and SAP surveyed over 2,700 executives and more than 2,700 employees in 27 countries during the second quarter of 2014. We found that many companies lack the structure,...
Published: May 14, 2013
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers
increasingly like to communicate in private.
This research, produced by Econsultancy in partnership with IBM Watson Marketing, is based...
Published: Apr 23, 2018
E-commerce professionals often find themselves navigating contradictions, weighing options and generally running a balancing act as they build their website optimisation strategy.
Gaining a glimpse into what consumers are really thinking about their own experiences shopping online can be immensely helpful. As a compass,...
Published: Oct 23, 2019
As consumers embrace online video across a broad spectrum of devices, from smartphones and tablets to PCs and connected TVs, publishers need a way to protect their content against piracy and unauthorized viewing no matter how, where, or when it is accessed. Digital rights management (DRM) provides the control publishers...
Published: Oct 05, 2014