Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value.
Get the basics of using programmatic advertising in this guide:
Deliver advertising...
Published: Jul 11, 2016
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?
Download this whitepaper to discover how to:
Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
Foster latent creativity in your team...
Published: Jan 08, 2018
In the UK alone, cyber-attacks cost businesses £34 billion each year. Globally, cyber-crime is expected to cause over $2 trillion in damage by 2019. As the amount of data we collect from an increasing number of sources keeps growing, the risk of that data falling into the wrong hands grows exponentially...
Published: May 16, 2016
After extensive exploration of the market, Villages Housing Association who employaround 100 staff over two sites in Knowsley and Oldham, elected to use Cezanne HR to manage their HR records and processes. Until this time, HR for the company was managed using paper records and spreadsheets. The process of staff holiday...
Published: Apr 03, 2015
Though they made little more than a splash of curiosity in 2011 when Google announced its Google™ Chromebook™ plans, Chromebooks are now gaining marketplace momentum amongst some users with basic computing needs.
Published: Aug 03, 2015
Epicor Mobile Sales Assistant is an enterprise mobility solution for sales and distribution. It provides complete sales and fulfillment workflow from quotes and orders to inventory management, payment and proof-of-delivery. Epicor Mobile Sales Assistant includes standard workflows such as customer maintenance, customer...
Published: May 03, 2012
In our 36-criteria evaluation of CRM suites for enterprise organizations, we identified the nine most significant CRM suites from eight prominent vendors — Infor, Microsoft, NetSuite,
Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them.
This report...
Published: Jan 05, 2018
The rise of marketing technology has in some ways shined a light into areas that were previously hard to measure: media effectiveness, engagement with marketing campaigns, and the impact on the bottom line.
But new areas of darkness have been created: growing amounts of siloed and unstructured data that are not harnessed,...
Published: Apr 23, 2018
Productivity—what does it mean? Profi t. Productivity means profi t. When an employee can complete more work in a normal workday, revenue increases while costs remain the same. The extra revenue generated by increased productivity goes straight to your bottom line. Because increased productivity means additional...
Published: Mar 01, 2013
Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward program. Buy-in doesn’t just mean obtaining the necessary budget to implement a new recognition and reward program, but also establishing executive commitment...
Published: Sep 03, 2015
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: May 01, 2013
The content for this excerpt was taken directly from IDC MarketScape: Worldwide Integrated Talent Management 2014 Vendor Assessment (Doc #252213). All or parts of the following sections are included in this excerpt: IDC Opinion, IDC MarketScape Vendor Inclusion Criteria, Essential Guidance, Vendor Summary Profile, Appendix...
Published: May 12, 2014
Preparing for the 2020 workforce is critical to business strategy, growth and performance. To understand the challenges and opportunities, Oxford Economics and SAP surveyed over 2,700 executives and more than 2,700 employees in 27 countries during the second quarter of 2014. We found that many companies lack the structure,...
Published: May 14, 2013