We are increasingly focused on speed—and the immediacy of now. Technology is a huge catalyst in terms of driving the rate of change. It constantly resets the expectations of people: customers, employees, partners, and shareholders. Technology accelerates the rhythm of business: the speed at which customer requests...
Published: Aug 11, 2014
Every customer is rapidly becoming a mobile customer. Brands that realise the value of apps and approach mobile messaging strategically are moving ahead of the competition and reaping the rewards of greater engagement.
This whitepaper will help you understand why going from good push to great engagement is so critical,...
Published: Jan 26, 2016
• The upgrade from corded to wireless headsets boils down to a nickel a day. • Estimating the ROI of wireless headsets includes calculations on productivity, employee retention, additional revenue and customer satisfaction. • Each organization’s individual figures vary, but it is possible to build...
Published: May 01, 2013
Few senior executives would knowingly do something in their companies to lose $3.5 million for every $5 million they invested in a project. Yet this is the exact loss experienced by most American companies today for each employee they send overseas. In the book co-authored with my colleague Bill Ayres—Carry a Chicken...
Published: Apr 01, 2012
Qu’est-ce qui empêche les équipes marketing de réussir ? Pourquoi certains directeurs marketing semblent accepter des initiatives et des résultats médiocres plutôt que de viser l’excellence ?
Lorsque vous posez ces questions, on vous répond généralement...
Published: Apr 23, 2018
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
Choosing the best HR software for the business Oxford Immunotec, an international leader in their field, faced a number of challenges in managing HR across a diverse and global workforce. The HR team was finding that the admin load associated with day-to-day transactional work, such as managing annual leave and absence,...
Published: Feb 07, 2015
In an increasingly competitive and volatile marketplace, business is catching on to a new formula for success: Results and customer satisfaction are driven by having a highly engaged workforce. According to the Hay Group, companies with the most engaged employees report revenue growth at a rate two-and-a-half times greater...
Published: Oct 03, 2014
Selecting a video ad serving solution is one of the most important decisions made by a digital video company. This decision has significant impact on the company’s ability to maximize video ad revenue while minimizing weekly operational overhead.
Published: Jul 06, 2015
The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.
The mobile engagement loop is a new approach brands can take to view their...
Published: Jan 26, 2016
Seventy per cent of all apps are launched only one time before being deleted — that’s nearly three of every four apps downloaded. However, there are some tried and true ways to ensure that your app is not tossed aside.
We’ve gathered some of our best practices and recommendations for retaining...
Published: Sep 02, 2016
Businesses today rely heavily on information technology to increase efficiency and drive performance. For HR, an effective, up to date software system is essential if they are to keep pace with the demands of today’s workforce and their own organisations.
Published: Aug 04, 2015
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready...
Published: Apr 05, 2014