Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
Every business leader knows that good planning is instrumental in improving outcomes across the company: increasing revenue, anticipating market trends, and optimizing resources, to name a few. However, the supporting data has been limited—until now.
Welcome to the first-ever survey on the State of Connected...
Published: Nov 19, 2018
Was it when the first smartphones came out? Or when Steve Jobs released the first iPhone? As it happens, apps have been around for a little longer than that…. A very early and primitive app that made it into mainstream consciousness was Snake, which first appeared on a Nokia 6110 device in 1997. It’s now on...
Published: Jul 18, 2014
The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.
The mobile engagement loop is a new approach brands can take to view their...
Published: Jan 26, 2016
Technology businesses strive to remain at the forefront of innovation, but also in their marketing efforts, technology brands need to continuously evolve to take full advantage of the changes and developments in digital marketing.
Published: Jun 21, 2014
The Look Book 2015: a visual guide to the industry’s best branding and marketing campaigns of the year. The 20 examples we’ve curated here are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort. It’s...
Published: Jan 01, 2016
The supply chain is experiencing a period of significant change. Changing business and customer requirements are putting new and greater pressures on the business, and emerging technologies are offering intriguing ways of working.
Indeed, digital transformation is poised to change the supply chain more profoundly...
Published: Aug 14, 2018
The enterprise file synchronization and sharing market is maturing, which will benefit IT leaders, and mobile and collaboration planners. EFSS capabilities continue to standardize, forcing players to differentiate mobile content and collaboration
Published: Jul 02, 2014
Modern Marketing requires innovative technology. But there are so many options that picking the right ones and getting them to work together is no picnic. Modern Marketers want to spend more time innovating and less time integrating.
Connect all your marketing processes from campaigns to testing. Design your...
Published: Jul 01, 2016
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering this kind of technology.
Get straight to the important stuff:
A checklist of DMP criteria to make sure you're asking vendors the right questions
A closer look at DMP competencies, nuances and...
Published: May 15, 2018
With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience major changes.
Although these two regulations are seen as threats to traditional institutions, they can, in fact, set the stage for innovation and technology to work together on delivering customer-centricity. In...
Published: May 15, 2018
Want your team to get more done without working more hours and spending a lot more money?
Cloud and mobile technologies can help everyone work better, on their own and with the team, wherever they work. Everyone wins when they work smarter, not harder.
Download this eBook to learn:
What cloud and...
Published: May 11, 2016
Make employee performance management simpler and more satisfying for everyone with this powerful online performance planning and appraisal module.
Published: Mar 11, 2014
To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely.
After seeing what...
Published: Jan 08, 2018