Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: May 16, 2019
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Data is top of mind for many B2B marketers. But do they have the right data to drive success?
For the sixth consecutive year, Dun & Bradstreet surveyed over 250 B2B sales and marketing professionals to understand how data is being used to guide their go-to-market strategy. We uncovered the biggest obstacles and...
Published: May 10, 2019
On April 3, we participated in Demand Metric’s Sales Enablement Summit. The event was a full day of learning about new solutions, content models and how to align cross-team efforts for a more productive sales organization. For our session, we partnered with Matthew Penzone at Infraredx. In his recent blog post, Matthew...
Published: Apr 08, 2013
Windows 10 Pro helps you get more done, and puts your business in a position to do great things. It is focused on productivity to match your tireless pace. It works across your devices so you can stay mobile. It has enterprise-grade security to equal your commitment towards excellence. And it fits a variety...
Published: Mar 10, 2016
Mr Green is one of Europe’s leading online casinos, offering over 200 games in seven languages and is carving out a reputation as an eGaming provider that offers a personal service which makes every customer feel like a VIP. Mr Green is licensed and regulated by the Lotteries and Gaming Authority in Malta and since...
Published: Feb 08, 2015
It’s the non-payment side of mobile wallet that consumers are already waiting for — membership cards, punch cards, loyalty cards, special offers, event tickets, etc. Help them thin out their wallets while providing greater utility and brand engagement. Need ideas? We’ve put together some innovative uses...
Published: May 03, 2016
There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and regulation to begin delivering one-to-one journeys beyond their own organizational walls:
Recent industry insight into how Financial Services marketing can benefit from network effects
Customer...
Published: May 15, 2018
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
Productivity—what does it mean? Profi t. Productivity means profi t. When an employee can complete more work in a normal workday, revenue increases while costs remain the same. The extra revenue generated by increased productivity goes straight to your bottom line. Because increased productivity means additional...
Published: Mar 01, 2013
In order to come out on top in the marketing world, you must structure for customer centricity. But how do you go about creating the stepping stones for a cohesive bigger picture?
This whitepaper will show you how to:
Set up journeys effectively across customer channels and screens
Balance customer experience...
Published: May 15, 2018
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Feb 15, 2018
The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.
The mobile engagement loop is a new approach brands can take to view their...
Published: Jan 26, 2016
1980: it seems like a long time ago. Yet the generation that began in that year is now the rising force in business. Born between 1980 and 2000, this next-to-youngest generation is well beyond the cradle, with the youngest just a few years shy of entering the workforce, and the oldest well into their 30s and leading the...
Published: Aug 22, 2015