2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that’s the cornerstone of business success in the 21st century.
They need to be able to deliver relevant, targeted marketing communications at every point in...
Published: Dec 14, 2020
Leave administration is one of the most challenging aspects of workforce management and an area that continues to become more complicated as leave regulations—and lawsuits—increase. For employers, having to understand and comply with complex federal regulations, such as the Family and Medical Leave Act (FMLA),...
Published: May 12, 2013
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Nov 05, 2020
It’s that time of year again. It’s Q4, and you’ve begun the challenging process of designing your 2016 sales plan. We feel your pain, and we want you to get the most benefit possible from your sales planning process. We’ve put together over 35,000 plans for over 750 companies and we want to share...
Published: Jan 08, 2016
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
Overview of succession planning at Microsoft Tips for boosting the impact and value of succession planning offered along the way Common succession planning pitfalls Summary of key tips
Published: Jan 11, 2013
Hoe eSignatureu helpt overeenkomsten sneller af te sluiten.
eSignature is de eerste stap voor het digitaal transformeren van uw bedrijf.
Overeenkomsten kunnen overal ter wereld rechtsgeldig ondertekend worden.
Published: Feb 10, 2020
Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet, dass sie sich lediglich auf die Durchführung des Marketings konzentrieren.
Aber falls es Ihnen schwer fällt, zu verstehen, wo Ihre Marketing-Dollars den größten Effekt haben können, so...
Published: Jan 18, 2017
Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content...
Published: Jul 16, 2013