Nearly all consumers are familiar with—and often prefer—online shopping. Seventy percent of US Internet users made at least one online purchase during the second quarter of 2011,1 and Forrester projects that US e-retail sales will grow by 10% each year, reaching $279 billion by 2015.2 As online sales grow,...
Published: Aug 04, 2013
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious and other factors. In the offline world, personalization is everywhere; if I go shopping for clothes and enter a store I have never visited before, the sales clerk will...
Published: May 12, 2014
It’s been over 35 years since people first started talking about “the paperless office.”1 Surprise—paper still plays a huge role in all aspects of business, for a simple reason: customers still want it. Despite a seismic shift to digital communications, the printed medium is alive and well, even...
Published: May 13, 2014
Managing subsidiaries – not to mention suppliers and other partners – is a complex undertaking. With SAP® software, you can empower them all to function independently yet still coordinate operations enterprise-wide. Designed to fit each entity’s needs, SAP software is preconfigured to support best...
Published: Oct 19, 2013
The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...
Published: Jan 20, 2013
Web Content Management Is The Backbone Of Digital Experiences Web content management (WCM) began life as a simple dynamic web page hosting product, but it has grown over almost two decades to become a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business...
Published: Feb 04, 2015
Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...
Published: Feb 18, 2014
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014
The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer opportunities. But does your customer experience drive this kind of customer loyalty?
Published: Nov 10, 2012
Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when it comes to digital marketing technologies. Sitecore’s annual Emerging Trends in Digital Marketing report aims to uncover these issues, and more. Together with First...
Published: May 14, 2014
Leave administration is one of the most challenging aspects of workforce management and an area that continues to become more complicated as leave regulations—and lawsuits—increase. For employers, having to understand and comply with complex federal regulations, such as the Family and Medical Leave Act (FMLA),...
Published: May 12, 2013
Sitecore CMS is an extensive Web Content Management (WCM) platform. It offers reduced IT expenditures, a streamlined content lifecycle, and a return of content control to the subject matter experts. The newest incarnation of Sitecore CMS version 6.0 is a mature product that incorporates standard social media components...
Published: May 08, 2012
Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...
Published: Feb 04, 2015