If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content...
Published: Aug 21, 2019
You know Sitecore as a leading web content and customer experience management solution, but did you know that Sitecore brings unique advantages for organizations that rely upon Microsoft .NET and other Microsoft technologies?
Published: Jul 05, 2014
Web Content Management Is The Backbone Of Digital Experiences Web content management (WCM) began life as a simple dynamic web page hosting product, but it has grown over almost two decades to become a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business...
Published: Feb 04, 2015
Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...
Published: Aug 22, 2018
Your salespeople are spending too much time doing paperwork and not enough time selling. They can’t get the information they need when they’re meeting with customers. Teams don’t collaborate or share best practices. Sales productivity is down and so is quota attainment.
After gathering data from...
Published: Jan 11, 2016
Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...
Published: Feb 18, 2014
Managing subsidiaries – not to mention suppliers and other partners – is a complex undertaking. With SAP® software, you can empower them all to function independently yet still coordinate operations enterprise-wide. Designed to fit each entity’s needs, SAP software is preconfigured to support best...
Published: Oct 19, 2013
In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...
Published: Jul 07, 2014
Building a foundation of people and processes is an essential step toward experience optimization success.
Download this guide which covers the best practices of some of the most successful and well-run optimization teams including:
How to choose the best optimization platform for your organization...
Published: May 10, 2016
Take a moment and hark back to the time you’ve had the best ideas of your professional life. Where were you at the time? Taking a walk? Having a discussion with your friend over a pint of beer? Or, better still – in the shower?
The notion that you’re most productive at your job in the office is becoming...
Published: May 11, 2016
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016