In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...
Published: Jul 07, 2014
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...
Published: Feb 04, 2015
One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred supplier” can have numerous definitions. How you ensure sales process consistency across teams, across divisions, and ultimately against other organisations...
Published: Jan 11, 2016
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
With sales of mobile devices surpassing PCs, it’s easy to see why both consumers and producers of mobile media are flocking to it. Smartphones capture consumers’ undivided attention while enabling them to work in “microtime” – grabbing small slices of productivity as they use these devices...
Published: May 12, 2014
Website optimization has the potential to transform how travel companies do business. But for online travel companies to be able to grow their revenue, they need to keep listening to their audience for insights to help reduce friction and improve conversions.
This eBook reveals how to use optimization to stay...
Published: May 11, 2016
Building a foundation of people and processes is an essential step toward experience optimization success.
Download this guide which covers the best practices of some of the most successful and well-run optimization teams including:
How to choose the best optimization platform for your organization...
Published: May 10, 2016
Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when it comes to digital marketing technologies. Sitecore’s annual Emerging Trends in Digital Marketing report aims to uncover these issues, and more. Together with First...
Published: May 14, 2014
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....
Published: May 08, 2013
The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...
Published: Jan 20, 2013
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014