Driving webinar registration and attendance is a major struggle for most companies. While webinars are a powerful tool for communicating with customers, prospects, and employees across multiple time zones and geographies, they are only as good as your ability to get people to attend them. Today, there has never been more...
Published: Aug 24, 2020
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding vendor selection. Moreover, you are probably at the stage where you have realised that all vendors offer different features geared towards meeting different requirements.
This comparison guide...
Published: Jun 22, 2020
You know Sitecore as a leading web content and customer experience management solution, but did you know that Sitecore brings unique advantages for organizations that rely upon Microsoft .NET and other Microsoft technologies?
Published: Jul 05, 2014
Managing subsidiaries – not to mention suppliers and other partners – is a complex undertaking. With SAP® software, you can empower them all to function independently yet still coordinate operations enterprise-wide. Designed to fit each entity’s needs, SAP software is preconfigured to support best...
Published: Oct 19, 2013
While there’s no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on Experience Optimization.
Retailers use Experience Optimization to gather data about shoppers and then use that information to serve up...
Published: May 11, 2016
Introducing IBM Watson Supply Chain Business Network
Supply Chain Business Network correlates related documents so business users can quickly find related supply chain transactions, and pinpoint issues without involving IT... and natural language search and conversation allows them to get the answers they need fast,...
Published: Aug 22, 2018
Erfolgreiche Testideen mit konkreten Ergebnissen unserer Kunden aus den verschiedensten Industriezweigen: Automobilbranche, Beauty, Mode, Lebensmittelbranche & Food Services, Heimdekoration, Tourismus & Freizeitindustrie.
AB Tasty ist fest der Überzeugung, dass Ihr ROI (Return on Investment)...
Published: Nov 08, 2019
Take a moment and hark back to the time you’ve had the best ideas of your professional life. Where were you at the time? Taking a walk? Having a discussion with your friend over a pint of beer? Or, better still – in the shower?
The notion that you’re most productive at your job in the office is becoming...
Published: May 11, 2016
The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer opportunities. But does your customer experience drive this kind of customer loyalty?
Published: Nov 10, 2012
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel for marketers to encourage app engagement and long-term customer retention.
But creating the perfect push campaign isn’t easy.
To understand what today’s mobile users want, our data science...
Published: Mar 31, 2020
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014
We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must...
Published: May 09, 2014