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Sitecore

Emerging trends in digital marketing 2014 A research study into the attitudes and behaviour of marketers across Australia and New Zealand

Although marketing spend is, indeed, shifting from traditional to digital channels, we still know very little about the biggest challenges and wins when it comes to digital marketing technologies. Sitecore’s annual Emerging Trends in Digital Marketing report aims to uncover these issues, and more. Together with First...

Published: May 14, 2014
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Microsoft

The CIO, Customer Experience and The New CRM

Business technology leaders have unique opportunities and significant challenges in the new era of the customer. Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in...

Published: Mar 10, 2016
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StoryStream

Choosing The Best UGC Management Tool For Retail

User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do  is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.  UGC has been proven...

Published: Oct 03, 2017
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Sitecore

Five success factors for CMS/digital marketing success The IT manager perspective

White paper // Five success factors for CMS Your customers and prospects expect a lot from your website. Is the content relevant? Is the presentation fresh? Is the experience personalized? Very few companies could answer “yes” to all three of those questions. That’s because online marketing has become...

Published: Jan 08, 2014
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Sitecore

From landing page to shopping cart Enhancing your website for stellar e-commerce

Nearly all consumers are familiar with—and often prefer—online shopping. Seventy percent of US Internet users made at least one online purchase during the second quarter of 2011,1 and Forrester projects that US e-retail sales will grow by 10% each year, reaching $279 billion by 2015.2 As online sales grow,...

Published: Aug 04, 2013
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Sitecore

Sitecore® Experience Platform™ // Financial services

Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....

Published: May 08, 2013
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Sitecore

Why Marketers Self-Sabotage Their Digital Campaigns 4 Toxic Habits That Prevent Digital Marketing Success

Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...

Published: Apr 05, 2014
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Sitecore

Sitecore® Experience Platform™// Healthcare

Digital has changed healthcare forever. Health information is now readily available to anyone with an internet connection, with the majority of consumers taking full advantage of this accessibility. Among the internet users responding to a recent survey, 72% reported seeking health information online in the last 12 months.¹...

Published: Feb 18, 2014
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SugarCRM

SugarCRM Expands Ecosystem; Omnichannel Capabilities

SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....

Published: Jan 28, 2016
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Sitecore

Sitecore Is A Leader Among Web Content Management Systems

Copenhagen, Denmarkbased Sitecore offers a suite that includes a WCM backbone integrated with marketing software, analytics, and social media integration, and even a commerce server. One benefit of a suite approach is a more consistent user experience and integrated toolkits such as workflow, testing, and analytics. Sitecore...

Published: Feb 04, 2015
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Microsoft

A Dynamic CRM Solution - The Key to a World Class Customer Experience

Download this eBook now so you can decide when your business should invest in a CRM... A growing business needs a CRM application. It helps you manage critical customer information in one place and gives you a complete view of your business. You'll gain key business insights that help you close more deals,...

Published: Mar 10, 2016
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Sitecore

Sitecore® Experience Platform™ // Consumer goods

The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer opportunities. But does your customer experience drive this kind of customer loyalty?

Published: Nov 10, 2012
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Sitecore

Sitecore and Microsoft Technology

You know Sitecore as a leading web content and customer experience management solution, but did you know that Sitecore brings unique advantages for organizations that rely upon Microsoft .NET and other Microsoft technologies?

Published: Jul 05, 2014
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StoryStream

Choosing The Best UGC Management Tool For Automotive

Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence. Social media has had a huge, game-changing effect on the automotive...

Published: Oct 03, 2017
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