Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Sep 27, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
We’ve all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the pandemic has brought about changes to the way we work, the way we connect with customers and colleagues, and the way we create and deliver experiences in this new, digital-first era.
Together with London School...
Published: Oct 28, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
A headline isn’t just an article title. It’s a tiny window of opportunity to connect with your audience. It’s a subject line, a tweet, a h2, a video title – basically anything that aims to convey information succinctly and Encourage a desired action – ie. clicks, views, shares etc.
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Published: No Date
Many organizations face questions relative to the strategies they should put in place to thrive in a customer- centric economy and an environment where deep infrastructural changes are being driven by disruptive technologies and the rapid emergence of digital commerce channels.
Faced with these forces,...
Published: Aug 22, 2018
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
Leave administration is one of the most challenging aspects of workforce management and an area that continues to become more complicated as leave regulations—and lawsuits—increase. For employers, having to understand and comply with complex federal regulations, such as the Family and Medical Leave Act (FMLA),...
Published: May 12, 2013
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014
While there’s no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on Experience Optimization.
Retailers use Experience Optimization to gather data about shoppers and then use that information to serve up...
Published: May 11, 2016
Investing in great outcomes for customers and employees.
The road to exceptional customer service has been rerouted. Today’s customers are undergoing a bumpier journey, and they’re asking for help adapting to the unexpected. That means that service teams have to learn to navigate a new reality while still...
Published: Apr 01, 2021
