With sales of mobile devices surpassing PCs, it’s easy to see why both consumers and producers of mobile media are flocking to it. Smartphones capture consumers’ undivided attention while enabling them to work in “microtime” – grabbing small slices of productivity as they use these devices...
Published: May 12, 2014
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
Website optimization has the potential to transform how travel companies do business. But for online travel companies to be able to grow their revenue, they need to keep listening to their audience for insights to help reduce friction and improve conversions.
This eBook reveals how to use optimization to stay...
Published: May 11, 2016
Digital marketing is a field that’s constantly evolving and Sitecore is at the forefront of the evolution. One of the ways we keep our fingers on the pulse of global marketing trends is periodically sponsoring independent research into digital marketing trends. This report presents key findings and trends based on...
Published: Jul 17, 2014
Download this eBook now so you can decide when your business should invest in a CRM...
A growing business needs a CRM application. It helps you manage critical customer information in one place and gives you a complete view of your business. You'll gain key business insights that help you close more deals,...
Published: Mar 10, 2016
Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...
Published: Jan 01, 2011
Business technology leaders have unique opportunities and significant challenges in the new era of the customer.
Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in...
Published: Mar 10, 2016
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...
Published: Jan 20, 2013
If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014
As manufacturers strive to keep pace with customer expectations, sellers are faced with understanding a rapidly evolving portfolio of products, product configurations, and new value-added services. How can you optimize the sales side of your manufacturing process for long-term sustainability?
This white paper introduces...
Published: Jan 11, 2016
Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....
Published: May 08, 2013
Your salespeople are spending too much time doing paperwork and not enough time selling. They can’t get the information they need when they’re meeting with customers. Teams don’t collaborate or share best practices. Sales productivity is down and so is quota attainment.
After gathering data from...
Published: Jan 11, 2016
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will be worth more than £257 billion to the UK economy by 2025!
Fierce competition, business pressures and the disruption caused by social media are making all...
Published: Oct 03, 2017