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Amplitude

Product Analytics for Dummies

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.  This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...

Published: Mar 19, 2021
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Amplitude

Making the Leap to a Digital-First Enterprise

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth? Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...

Published: Mar 19, 2021
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Optimizely

The Ultimate Optimization Guide For Travel Companies

Website optimization has the potential to transform how travel companies do business. But for online travel companies to be able to grow their revenue, they need to keep listening to their audience for insights to help reduce friction and improve conversions. This eBook reveals how to use optimization to stay...

Published: May 11, 2016
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Sitecore

Four Reasons to Use Automation to Drive Deeper Customer Engagement

Customer engagement is more than a trendy buzzword. It’s the new marketing reality for businesses of every stripe. In this age of the empowered customer, engagement has replaced push marketing, with customers and prospects deciding how and when they want to engage with your company. They are also calling the shots...

Published: Jan 01, 2011
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CleverTap

How to Write Push Notifications that Engage & Convert

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel for marketers to encourage app engagement and long-term customer retention. But creating the perfect push campaign isn’t easy. To understand what today’s mobile users want, our data science...

Published: Mar 31, 2020
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Microsoft

The CIO, Customer Experience and The New CRM

Business technology leaders have unique opportunities and significant challenges in the new era of the customer. Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in...

Published: Mar 10, 2016
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Bynder

Digital Asset Management Comparison Guide

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research regarding vendor selection. Moreover, you are probably at the stage where you have realised that all vendors offer different features geared towards meeting different requirements. This comparison guide...

Published: Jun 22, 2020
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IBM

Using AI for improved Supply Chain Visibility

All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience. And we know things can, and do, go wrong....

Published: Aug 22, 2018
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Sitecore

Sitecore® Experience Platform™ // Consumer goods

The consumer goods business is rooted in strong consumer bonds that lead to loyalty and repeat purchases. Habitual buying patterns create lifetime customer opportunities. But does your customer experience drive this kind of customer loyalty?

Published: Nov 10, 2012
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Sitecore

Five Ways to Demonstrate Clear ROI (and Impress Your CMO) The Digital Marketer’s Perspective

If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.

Published: May 19, 2014
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Adobe

How to Select the Right Content Management System

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content...

Published: Aug 21, 2019
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Sitecore

How to choose the best CMS for customer experience management A guide for both marketers and developers

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must...

Published: May 09, 2014
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Optimizely

The Roadmap to Building a Data-Driven Optimization Team

Building a foundation of people and processes is an essential step toward experience optimization success. Download this guide which covers the best practices of some of the most successful and well-run optimization teams including: How to choose the best optimization platform for your organization...

Published: May 10, 2016
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DocuSign

8 Digital Best Practices for Sales Professionals

Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages. Sales professionals are most effective when they’re equipped with...

Published: Jul 30, 2019
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