The car purchase customer journey is now completely shaped by digital. According to research from analysis firm McKinsey¹ involving US, European, and Chinese consumers, 80% of new car purchases and almost all used car purchases start online. Much as in many other sectors, automotive consumers have a wealth of information...
Published: Jan 20, 2013
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
The top driver for change in supply chains is the need to retain customers yet the least important element of a supply chain is the quality of service, according to a 2016 IDC Manufacturing Insights supply chain survey. Looking at priorities through 2017, reducing costs and eliminating waste was the top priority and customer-centricity...
Published: Aug 22, 2018
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you know there are thousands of things that have to be executed perfectly for that customer to have their anticipated experience.
And we know things can, and do, go wrong....
Published: Aug 22, 2018
We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial component, today you must...
Published: May 09, 2014
Leave administration is one of the most challenging aspects of workforce management and an area that continues to become more complicated as leave regulations—and lawsuits—increase. For employers, having to understand and comply with complex federal regulations, such as the Family and Medical Leave Act (FMLA),...
Published: May 12, 2013
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Published: Aug 04, 2014
We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...
Published: May 19, 2014
As a charitable organization, you aim to create lasting relationships with patrons integral to your mission. But research shows that only a small number of nonprofit businesses are achieving close connections with their patrons.
Published: Mar 11, 2014
One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred supplier” can have numerous definitions. How you ensure sales process consistency across teams, across divisions, and ultimately against other organisations...
Published: Jan 11, 2016
Digital marketing is a field that’s constantly evolving and Sitecore is at the forefront of the evolution. One of the ways we keep our fingers on the pulse of global marketing trends is periodically sponsoring independent research into digital marketing trends. This report presents key findings and trends based on...
Published: Jul 17, 2014
Your salespeople are spending too much time doing paperwork and not enough time selling. They can’t get the information they need when they’re meeting with customers. Teams don’t collaborate or share best practices. Sales productivity is down and so is quota attainment.
After gathering data from...
Published: Jan 11, 2016
Building a foundation of people and processes is an essential step toward experience optimization success.
Download this guide which covers the best practices of some of the most successful and well-run optimization teams including:
How to choose the best optimization platform for your organization...
Published: May 10, 2016
Today’s customers are different. The digital age has not only created more ways in which businesses can engage with customers; it has also opened up endless research opportunities, meaning today’s customers have more choices and can make more informed purchasing decisions than ever before. In fact, most buyers...
Published: Apr 05, 2014