

In November of 1993, the Stanford Federal Credit Union became the first financial institution in the world to offer online banking. By 2001, most financial institutions in the developed world offered website and internet banking access for their customers. Today, however, those humble beginnings have become something many...


Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021


44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel for marketers to encourage app engagement and long-term customer retention.
But creating the perfect push campaign isn’t easy.
To understand what today’s mobile users want, our data science...


Windows 10 Pro helps you get more done, and puts your business in a position to do great things. It is focused on productivity to match your tireless pace. It works across your devices so you can stay mobile. It has enterprise-grade security to equal your commitment towards excellence. And it fits a variety...


The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Feb 17, 2021


The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people are more carefree, high-spirited and joyful as they seek re-connection, escape from boredom and positivity in the new year.
The 2022 Creative Trends report combines consumer insights with extensive research on...
Published: Feb 25, 2022


We’ve all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the pandemic has brought about changes to the way we work, the way we connect with customers and colleagues, and the way we create and deliver experiences in this new, digital-first era.
Together with London School...
Published: Oct 28, 2021


Take a moment and hark back to the time you’ve had the best ideas of your professional life. Where were you at the time? Taking a walk? Having a discussion with your friend over a pint of beer? Or, better still – in the shower?
The notion that you’re most productive at your job in the office is becoming...


We are living in Age of the Consumer, as defined by analyst firm Forrester Research, with consumers having unprecedented access to information on products, services, and pricing as well as reviews—with the ability to shop anywhere, anytime. Every retailer, to a greater or lesser extent, has had to embrace digital,...


Business technology leaders have unique opportunities and significant challenges in the new era of the customer.
Chief Information Officers, Chief Digital Officers or Chief Marketing Officers are increasingly investing time and resources in delivering enhanced customer experience, and CRM will be a core platform in...


The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people are more carefree, high-spirited, and joyful as they seek re-connection, escape from boredom, and positivity in the new year.
The 2022 Creative Trends report combines consumer insights with extensive research...
Published: Feb 25, 2022


Excellent keyword research uncovers the terms, phrases, questions, and answers that are important to your users and customers. Your keywords should also support business goals like getting more pageviews, capturing leads, or selling products and services.
To drive more truly qualified leads to your site, you’ll...
Published: Mar 03, 2022


Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Dec 14, 2021


Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos,...
Published: Oct 14, 2021