Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...
Published: Mar 02, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel. Salesprofessionals...
Published: Nov 04, 2019
Thank you for your interest in learning more about licensing SAP® software. This guide is part of a broader initiative to enhance transparency into how SAP licenses its products. It provides a wealth of information designed to help you make more-informed investment decisions in line with your specifi c business requirements....
Published: Feb 21, 2013
Stringent management of user access controls and the segregation of duties are becoming a strategic concern for businesses as regulations multiply and compliance becomes more challenging. To adopt best practices for governance and risk management, Infosys, a global IT services company based in India, implemented the SAP®...
Published: Jan 01, 2012
Today’s procurement professionals are bombarded with increasingly complex challenges. They need to manage global supply risk and protect profitability – despite volatile pricing in many supply markets – and contribute new innovations to the business. These are just a few examples of the imperatives they...
Published: May 18, 2013
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
This brief explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology.
Download this whitepaper to learn:
Why content marketing is so effective with audiences, networks and search engines
How to turn one idea into...
Published: Sep 01, 2016
Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business?
Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective...
Published: Nov 11, 2015
Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options and rising earnings, sales have been boosted and we are seeing a rise in customer confidence.
Social media has had a huge, game-changing effect on the automotive...
Published: Oct 03, 2017
Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand waterfall, aligning with sales to develop a menu of offerings that influence and keep opportunities moving through the sales pipeline. When including events as part of intra-pipeline acceleration, marketers must ensure...
Published: Feb 17, 2020
New game, new rules. It did not happen overnight, but it happened. Commoditization and global competition have put the squeeze on nearly every industry. To make matters worse, financial markets have become more demanding than in decades past. Everyone is looking for sustainable growth, but few have found the secret formula...
Published: Jun 08, 2013