Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
Published: Sep 16, 2020
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
This document is intended to address most frequently asked questions concerning AIX® 5.3, AIX 6.1 and AIX 7.1 performance on Power Systems, and provide best practice guidelines formost commonly seen performance issues.
Published: Dec 04, 2012
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point.
Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...
Published: Aug 29, 2018
According to an Apparel magazine executive survey, the number one top of mind industry issue is “reduce product cost to improve margin.” While we should always be looking for ways to reduce product costs (and costs in general), more savings are likely to come from better processes, such as design and development,...
Published: Feb 15, 2014
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement.
Organizations are advancing beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics that can unlock revenue growth. ...
Published: Nov 28, 2016
Online meetings and online events can be hard work! Take the stress away by trying GoToWebinar free for 30 days! GoToWebinar is the simpler way to host online meetings, web events or online training.
Pick a compelling topic, invite guest speakers and include polls and surveys for truly interactive presentations....
Published: Oct 06, 2016
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel. Salesprofessionals...
Published: Nov 04, 2019
The transition to "cloud also" or "cloud first" is well under way for manufacturers around the globe. The advantages are significant as line-of-business (LOB) leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.
...
Published: Nov 23, 2016
New game, new rules. It did not happen overnight, but it happened. Commoditization and global competition have put the squeeze on nearly every industry. To make matters worse, financial markets have become more demanding than in decades past. Everyone is looking for sustainable growth, but few have found the secret formula...
Published: Jun 08, 2013