Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion).
Enabling B2B customers to reorder products more efficiently has therefore become a key element of a manufacturer’s...
Published: Apr 06, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Machine learning is evolving faster than ever – AI and analytics can give you the capabilities to become data-driven. With technology and data playing a bigger role in football than ever, Bundesliga teamed with AWS to create an immersive fan experience. By capturing live in-game data, technology can present...
Published: Apr 06, 2022
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce market ($6.64 trillion in 2020) is around double the size of the B2C e-commerce market ($3.67 trillion).
Nearly one in three B2B organizations report that 50% or more of their overall revenue already...
Published: Mar 02, 2022
Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
Published: Mar 30, 2022
Field service management teams want to keep costs down, while improving their customer service relationships.
This can be hard for organisations in any industry—often, reducing costs hurts customer relationships—but IoT provides a way for field service organisations to achieve this goal.
Download...
See where the disconnect lies and discover how to bridge the gap with Sitecore.
You probably already know how important it is to effectively drive the digital experience. But before you can progress, there are some truths you need to face. That’s why we’re sharing 5 hard truths about the role of CMOs in...
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Dec 14, 2021
Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main...
Published: Apr 22, 2021
Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for how they go to market. This type of experience management requires a technology foundation built on a common set of tools and processes.
Read Becoming an Experience-Based...
Published: May 25, 2021
Through our experience with the best brands in the world, we’ve found that the most successful organizations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organization and is a primary driver of the digital experience....
Published: Aug 11, 2021
