Are you drowning in meaningless metrics? Creating smarter reports and tracking KPIs is a must, but it can also feel like a daunting task. Kickstart your journey by learning the 3 steps to a stronger KPI Strategy.
Download the white paper to discover the importance of:
Determining the the best way to report...
Published: Sep 02, 2020
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
Today’s clients are socially empowered, digitally connected, and more demanding than ever before. To grow profitably, professional services firms must align every aspect of their operations to deliver consistent quality and high-value services. To succeed in dynamic business environments, firms need to react quickly...
Published: Jan 23, 2012
Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.
This whitepaper will give you a model for appraising your content marketing capabilities...
Published: Sep 13, 2016
5 reasons why you need to go digital right now.
Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they...
Published: Feb 19, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
According to an Apparel magazine executive survey, the number one top of mind industry issue is “reduce product cost to improve margin.” While we should always be looking for ways to reduce product costs (and costs in general), more savings are likely to come from better processes, such as design and development,...
Published: Feb 15, 2014
Making the decision to work with a marketing agency can be a big deal. It is a decision that is likely to take many months of planning, or deliberation and questioning – and that could all be before you issue your RFP.
The relationship that you have with your agency is absolutely crucial to the success of your...
Published: Nov 16, 2016
Time is money in all successful organisations and boosting workforce productivity is one of the best ways to make more of the limited resources available.
Demanding more for less is a time-honoured way to raise stress, lower morale and kill productivity. There are more effective ways to unlock optimum employee...
Published: Sep 07, 2016
Smartphone cameras have forever changed the photography medium, giving everybody an equal shot at becoming a professional at least once. With ubiquity comes opportunity and David Los understood this when he founded Foap Market—the photo sharing company whose vision, according to Los, “Is to let people from...
Published: May 26, 2014
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience.
There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish...
Published: Sep 15, 2016
Do more, discover innovative devices and protect your business.
Watch this short video and discover why Windows 10 scores ten out of ten for productivity.
Published: Jun 07, 2016
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point.
Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...
Published: Aug 29, 2018
As a busy marketing team, content of all types and sizes can be flying between people every day. Saved multiple times via FTP, SharePoint or unsanctioned sync and share solutions; it can leave content inaccessible or at risk. Sound familiar? A single content management platform brings order to chaos.
Collaborate...
Published: Apr 03, 2017