As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Bigger. Better. Faster. Stronger. That’s the premise of Industry 4.0, where new technologies make connections between physical and digital worlds possible. But manufacturing and industrial professionals miss a crucial element of the 4.0 equation: dynamic digital experiences that provide bigger, better and faster...
Published: Mar 02, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
In the face of sustained market volatility, increasing regulatory compliance, growing pressure on margins, and managers demanding instantaneous financial insight at any time, from anywhere, finance organizations must have best practices in place to excel.
Published: Sep 13, 2013
In a highly competitive market, online retailers are always on the lookout to boost their online activity in order to generate more qualified traffic to their websites and convert visitors with ease. Discover a range of different acquisition tools throughout Lengow’s guide to help you decide which ones are best for...
Published: Jan 02, 2017
The cross-border ecommerce market is experiencing significant growth – by 2025 it is predicted to reach $250 to $350 billion, with Europe accounting for 25% of this figure. In that time, 83% of European online consumers will make purchases from another European country.
Looking beyond their borders is a necessary...
Published: Apr 26, 2016
Odds are you’re going to be hosting a video conference or webinar sometime in the near future. So, are you ready for your close up? It’s crucial for you as the speaker to be able
to establish confidence and credibility with your audience in order to hold their attention, especially...
Published: Sep 07, 2016
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
The Future of Business is Artificial Intelligence Artificial intelligence (AI), also known as cognitive technology, is increasingly being adopted by leading businesses –and one of the initial trending areas of application is in supply chain.
Like other significant technological innovations of the past...
Published: Aug 22, 2018
Smartphone cameras have forever changed the photography medium, giving everybody an equal shot at becoming a professional at least once. With ubiquity comes opportunity and David Los understood this when he founded Foap Market—the photo sharing company whose vision, according to Los, “Is to let people from...
Published: May 26, 2014
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: Jul 30, 2019
Today’s top marketers know that a solid understanding of their consumers is the foundation of success. There are a ton of tools promising to help turn data into key customer insights, but which are best for your unique needs? One such tool, a DMP (Data Management Platform), can help you leverage first- and third-party...
Published: Sep 05, 2017