Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
Published: Sep 16, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
Committed to proactive and professional governance and optimization of customer business processes, Ploetz + Zeller GmbH guides clients through all stages of the business process lifecycle, from design and implementation to optimization and operationalization. As an SAP OEM partner, the company is bundling its Symbio Suite...
Published: Nov 04, 2014
It’s no secret that there are a lot of brands still struggling to make content marketing work for them. Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and...
Published: Nov 16, 2016
When it comes to property management, mortgage servicers and lenders rely on Safeguard Properties. With intense and rapid growth, Safeguard needed to quickly train new hires to handle a wide variety of enterprise software transactions. The traditional classroom model could not keep up, so Safeguard turned to SAP® Workforce...
Published: Jun 09, 2013
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in.
This tip sheet will help you map out a plan to get started on the most important programs for your business and move through the process to achieve your...
Published: Apr 23, 2018
HR One Corporation provides HR shared services, including administration of payroll and fringe benefits, to more than 200 companies. By standardizing these services using the SAP® ERP Human Capital Management solution, the company has achieved increased employee efficiency for its outsourcing operations and reduced...
Published: Feb 17, 2013
In today's global economy, companies are digitising as quickly as possible in order to remain competitive and deliver the experiences customers expect. Crucial to this process is adopting electronic signatures to transact business digitally and get approvals, as paper-based processes and wet-ink signatures are...
Published: Sep 18, 2019
IDC Manufacturing Insights recently conducted a worldwide study of over 375 enterprises, across multiple discrete manufacturing sectors covering 12 countries, on behalf of Infor. The survey showed that: ● Complexity is dramatically growing, with market, operational aspects, and IT the main business areas that will grow...
Published: Jan 01, 2012
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018