It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Best practices for delivering content-powered commerce to mobile B2B buyers.
Smartphones are everywhere, and that includes the workplace. Professionals use them to multitask in meetings, at client offices, and on the road. So it’s no surprise that mobile commerce is a growing slice of the B2B eCommerce pie....
Published: Feb 19, 2020
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018
When it comes to property management, mortgage servicers and lenders rely on Safeguard Properties. With intense and rapid growth, Safeguard needed to quickly train new hires to handle a wide variety of enterprise software transactions. The traditional classroom model could not keep up, so Safeguard turned to SAP® Workforce...
Published: Jun 09, 2013
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
It's no secret: content creators are finding it impossible to keep up with the demand for unique experiences among the explosion of devices, channels, and markets. On average, enterprises manage 268 customer-facing websites and mobile apps*, but amid this complex digital ecosystem, there has been no easy...
Published: May 04, 2016
The transition to "cloud also" or "cloud first" is well under way for manufacturers around the globe. The advantages are significant as line-of-business (LOB) leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.
...
Published: Nov 23, 2016
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of our era. In fact, technology and economics are aligning in a way that puts society at a tipping point.
Cognitive technologies can understand all forms of data and continually learn about that data and related subjects...
Published: Aug 29, 2018
As the traditional role of HR continues to evolve, one thing is clear: HR pros want to be more productive and involved by handling bigger issues that directly impact the company and its bottom line.
Published: Mar 06, 2013
SAP customers around the globe rely on Steria for world-class,transformational enterprise IT services. To keep its team on thecutting edge, Steria Mummert Consulting uses SAP® LearningHub. Convenient, cloud-based learning can be tailored andintegrated to specific projects, letting consultants earn SAP certifications...
Published: Sep 06, 2014
Most of us can still remember having to pop in a cassette tape to play our favorite song. If we wanted to hear the song again we pressed rewind…and waited patiently for the tape to backspin to the beginning. Fast forward to today, and we have music literally at our fi ngertips. The changes in technology have completely...
Published: Aug 09, 2011
Every business wants to operate a safe workplace. While some workplaces are more dangerous than others -- a warehouse vs. an office, for example -- most businesses have experienced some sort of accident in the workplace. According to OSHA, businesses pay nearly one billion dollars a week in workers' compensation costs...
Published: Jan 01, 2013
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
This guide tackles three key elements to content success; understanding the buying...
Published: Sep 13, 2016
Enterprise Performance Management (EPM) is extending its reach beyond the CFO’s office to automate five critical aspects across the modern enterprise: strategy, plans, budgets, performance, and forecasts.
If you’re ready to get more from your EPM investment, download IDC’s white paper, “Connecting...
Published: Jun 07, 2017