Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
Published: Sep 16, 2020
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It’s little wonder—that’s where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you...
Published: Aug 21, 2019
If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change?
This...
Published: Jan 12, 2018
This brief explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology.
Download this whitepaper to learn:
Why content marketing is so effective with audiences, networks and search engines
How to turn one idea into...
Published: Sep 01, 2016
As a busy marketing team, content of all types and sizes can be flying between people every day. Saved multiple times via FTP, SharePoint or unsanctioned sync and share solutions; it can leave content inaccessible or at risk. Sound familiar? A single content management platform brings order to chaos.
Collaborate...
Published: Apr 03, 2017
In this report, Microsoft delve into how small and medium sized businesses engage and interact with their customers, and share best practice on what it is that growing companies are doing differently to succeed.
Download now to find out how your business measures up, and ultimately learn how you can improve customer...
Published: May 11, 2016
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: Jul 30, 2019
Stringent management of user access controls and the segregation of duties are becoming a strategic concern for businesses as regulations multiply and compliance becomes more challenging. To adopt best practices for governance and risk management, Infosys, a global IT services company based in India, implemented the SAP®...
Published: Jan 01, 2012
Customers expect more from brands when it comes to convenience, resolution times and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations...
Published: Jan 12, 2018