Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.
"A Marketer’s Guide to Customer...
Published: Sep 16, 2020
No matter how much data you have about your customers, you can only understand what they need and expect by turning that data into a single, actionable 360-degree view.
Unlock the context and insight in your customer data with “Power Superior Customer Experience with an Intelligent Data Catalog.” This...
Published: Sep 16, 2020
Your customer data is a strategic asset that can drive competitive advantage. When you fuel customer engagement initiatives with trusted, governed, and relevant customer data, you create a 360-degree view of your customers. And with that, you can better target customers with precision.
Download our eBook, Seven Steps...
Published: Sep 16, 2020
Less is more. It’s such a simple phrase, and yet it holds so much truth.
In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling...
Published: Aug 24, 2020
How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World.
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who can work at home being asked to do so. However, the sudden mass move to distributed working will have lasting impacts, even...
Published: Aug 27, 2020
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Aug 24, 2020
5 ways a high-quality eCommerce platform can drive ROI.
You’ll need to carefully define your customer experience. Test it with prospective customers. Choose a new eCommerce platform or expand your existing one. It definitely takes time and money. But the rewards can be great.
When you’re shopping...
Published: Feb 19, 2020
Hosted by The Drum, a panel of experts from InBeacon and Relay42 speak about the latest and greatest in data management – offering practical tips on cross-channel orchestration with all your existing channels, through to adding innovative technologies like beacons.
Learn everything you need...
Published: Sep 05, 2017
Digitale Werkzeuge ermöglichen schnelleres, effizienteres und präziseres Arbeiten. Es gibt jedoch ein Verfahren, das von vielen Unternehmen noch nicht angenommen wurde: die elektronische Signatur.
Die meisten Unternehmen arbeiten noch mit veralteten, papierbasierten Unterschriftsprozessen. Nach wie vor werden...
Published: Jun 19, 2018
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
Published: Oct 03, 2017
Personalisation is a disruptive innovation, requiring new organisational structure and planning, and technology investments. These changes take time and energy to implement, but pay massive dividends for the customer and the business.
To personalise digital content, organisation’s first...
Published: May 04, 2016
Es kann keinen Zweifel daran geben, dass es Marketern daran liegt, neue Plattformen und Technologien zu nutzen, um ihnen dabei zu helfen, ihr Wachstum zu vergrößern.
Um Marketern dabei zu helfen, sich von Prozessen zu trennen, die sie daran hindern, von den Möglichkeiten zu profitieren, die beweglichere...
Published: Jan 18, 2017