Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
This guide tackles three key elements to content success; understanding the buying...
Published: Sep 13, 2016
The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and C2C marketplaces, where people exchange physical goods, intangible goods, and services. With so many different marketplaces, it is important to distinguish between generalist...
Published: Oct 15, 2016
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. Increased reliance on data has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to...
Published: May 10, 2019
Sales organizations are undergoing a paradigm shift, driven by digital transformation, to deliver meaningful customer engagement. Advance beyond agent productivity and capitalizing on technology’s ability to deliver key insights and predictive analytics.
Read our free e-book, where you’ll learn: ...
Published: Jan 12, 2018
Industry experts predict that successful businesses will soon become 100% digital for all transactions. Sales teams that leverage digital technology close more deals faster, improve the customer experience, and gain clear competitive advantages.
Sales professionals are most effective when they’re equipped with...
Published: Jul 30, 2019
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken. Salesteams die digitale technologie gebruiken, sluiten sneller deals, verbeteren de klantervaring en profiteren van een duidelijk concurrentievoordeel. Salesprofessionals...
Published: Nov 04, 2019
With an average conversion rate at just 2.2%1, and an industry-average “acceptable” bounce rate of between 20% and 35%, approximately 97.8% of the visitors to any given website are leaving unsatisfied – some immediately, others after a moment or two. Are these all the “results” that the $25.8...
Published: Aug 30, 2014
It’s no secret that there are a lot of brands still struggling to make content marketing work for them. Despite all the ideas, all of the online advice guides and all of the talks at various conferences, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and...
Published: Nov 16, 2016
The costs associated with employee absenteeism can be astronomical. High levels of absenteeism can impact productivity, service quality and employee morale. From an HR management perspective, employee absenteeism and tardiness can be some of the toughest issues to address and remedy. This OnDemand Webinar will help you...
Published: Sep 12, 2013
What aspects of work are most likely to get on employees’ nerves? More importantly, at what point does it go beyond annoying andinto “deal-breaker” territory? If your gut reaction is “it’s all about compensation,” a recent survey suggests that instinct is wrong. In truth, issues related...
Published: Jun 05, 2014
Personalisation is a disruptive innovation, requiring new organisational structure and planning, and technology investments. These changes take time and energy to implement, but pay massive dividends for the customer and the business.
To personalise digital content, organisation’s first...
Published: May 04, 2016
Customers have never been so empowered by social networks and digital connections. Delighting them requires that your customer service organization Customer Service be proactive in understanding their needs and exceeding their expectations.
Published: May 28, 2011
With the announcement of a Notice of Proposed Rulemaking (NPRM) by The Office of Federal Contract Compliance Programs (OFCCP) regarding updates to Section 503 of the Rehabilitation Act of 1973, the agency has brought focus on the affirmative action efforts for individuals with a disability as a top priority. In the effort...
Published: Nov 14, 2013
Attendees of online presentations are naturally prone to many distractions. The next distraction is always just a click away, and nobody will even notice.
For you as online presenter, this means your presentations should be even more captivating and exciting, so people...
Published: Sep 01, 2016