2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Electronic signatures have gone mainstream. Research for this report found that the technology is now being used by the majority of businesses.
There are broadly two types of electronic signatures. Electronic signatures (or ‘e-signatures’) indicate acceptance of an agreement or a record. Digital signatures...
Published: Jul 09, 2020
According to a recent UK survey, three hours a day on average are spent in meetings. And at least a third of these meetings are a total waste of time, workers said. If you’re nodding your head, this guide is for you. Discover simple tips for making each and every meeting count — whether you’re a participant...
Published: Apr 08, 2013
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences.
It’s time to transform how you use data, technology, and content to...
Published: Jul 01, 2016
Digital is the New Differentiator.
Changing buyer preferences, ever-growing competitive threats, and new technologies are upending B2B industries, forcing companies to completely rethink the way they go to market and engage with their customers.
Download this report now to discover how Magento is uniquely positioned...
Published: Feb 19, 2020
In the early days, HR processes at NOW: Pensions were managed manually, but this soon became impractical as staff numbers grew. Keeping employees personal data up-to-date and managing annual leave for a growing number of staff was becoming a particularly onerous task. As the sole person managing day-to-day HR processes...
Published: Jul 07, 2015
The sheer volume of marketing information available today is nearly impossible to sift through, and it can be hard to decide how to allocate your valuable time. Ain’t nobody got time for that. We’ve got marketing magic to make!
The Modern Marketing Essentials gives marketing leaders and practitioners the...
Published: Jan 11, 2016
Digital media has enabled financial services organizations to increase their engagement with customers and move toward providing a more compelling customer experience. According to a global survey by Ernst and Young,¹ 86% of consumers now use online banking, with 60% accessing their banking data via a mobile device....
Published: May 08, 2013
For sales reps, tablets are a blessing. As a marketer, you want to find out if using tablets can help Marketing make the transition from cost center to revenue generator, and how tablets make Marketing efforts more efficient and measurable. If there is a place for tablets in Sales & Marketing, both departments have...
Published: Feb 15, 2014
If your CEO tells you that you’re focusing on the wrong metrics, you’re not alone. In a 2011 survey of CEOs by The Fournaise Group, 73 percent of respondents said that marketers lack business credibility because they fail to quantify the success of their campaigns.
Published: May 19, 2014