With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders transforming to a digital-first approach to ensure long-term growth?
Inside this new report from Harvard Business Review Analytics Services, you’ll find original research and real-world stories that help unpack...
Published: Mar 19, 2021
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download...
Published: Mar 19, 2021
Let’s face it. We’re all facing burnout right now. The same old marketing routines are sapping your energy and no longer delivering results. Your audience isn’t responding to your content and you’re losing the drive to keep on creating.
So, what can we do to fight digital fatigue, lift spirits...
Published: Mar 22, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Feb 17, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Mar 22, 2021
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
There are several warning signs before a major storm; groups of birds take flight, the sky darkens, the wind picks up and the air pressure drops. Of course, while recognizing the signs is useful, it’s not enough. One must have a plan to minimize the storm’s effects – fill the bathtub with water, make sure cell phones are...
Published: Dec 09, 2012
In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why. When today’s buyers have questions, they search for answers...
Published: Dec 01, 2015
How formerly offline businesses are thriving after investments in eCommerce.
If you have a successful B2B organisation, you may not want to change anything. After all, why tamper with success? But long-term growth requires investment in the future, and eCommerce is the future of B2B sales.
Many B2B companies...
Published: Feb 19, 2020
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
Published: Jul 26, 2019
Traditional BI's passive approach can't handle today's data-driven demands. Introducing Active Intelligence. Real-time agility has become essential, and the faster an organization can respond to events as they evolve, the better it can compete. In the eBook, Active Intelligence - The Next Era of Business Intelligence:...
Published: Jan 08, 2021
Was it when the first smartphones came out? Or when Steve Jobs released the first iPhone? As it happens, apps have been around for a little longer than that…. A very early and primitive app that made it into mainstream consciousness was Snake, which first appeared on a Nokia 6110 device in 1997. It’s now on...
Published: Jul 18, 2014
In these days of increasing pressure on companies to become more efficient and reduce the bottom line, improved communication with suppliers, partners and customers through easy-to-use collaboration tools can dramatically optimise business processes, increase responsiveness and enable new levels of achievement throughout...
Published: Sep 01, 2013
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014