There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jun 11, 2021
Traditional BI's passive approach can't handle today's data-driven demands. Introducing Active Intelligence. Real-time agility has become essential, and the faster an organization can respond to events as they evolve, the better it can compete. In the eBook, Active Intelligence - The Next Era of Business Intelligence:...
Published: Jan 08, 2021
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful. ...
Published: May 25, 2021
Artificial Intelligence is one of the most hotly debated topics today across industries.
AI also has the potential to drastically alter how global supply chains function. Hear from Gartner's Noha Tohamy in this webinar about the challenges organizations face when adopting AI.
She will also share real life...
Published: Aug 22, 2018
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021
Mobile video viewing is up across the board, but is ad revenue keeping pace?
Learn how to close the mobile video monetization gap with this new whitepaper, “Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices,”
This whitepaper outlines 5 key questions every content...
Published: Nov 09, 2015
Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience.
What can you expect to find out about in this webinar? ...
Published: Aug 24, 2018
The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise experiences consistently across all touchpoints, organisations are looking to digital experience platforms as the foundation of their digital presence.
Download this report...
Published: Jan 14, 2016
Connecting with today’s crazy-busy prospects is tough. More and more, your conversations happen over the phone and online. Which is why winning in that virtual meeting – whether by phone, screen share, or video – is more critical than ever.
In this series, sales strategist, speaker and author, Jill...
Published: Aug 02, 2015
Starting this month, guests staying at the 72-room Henn-na Hotel in Sasebo, Japan, will be checked in by 10 life-like robots and facial recognition software will be deployed to open doors. Starwood Hotels and Hilton Worldwide will allow guests to bypass check in altogether and use their phone or Apple watch...
Published: Jan 14, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP.
Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....
Published: Jan 28, 2016
What’s the one factor that over three quarters (77%) of British consumers say will encourage them to buy more online? Answer: better use of video and rich media content.
Brands are constantly looking for the latest information on what customers want and insight into what makes them buy. To...
Published: Nov 09, 2015
