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Brightcove

Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices

Mobile video viewing is up across the board, but is ad revenue keeping pace? Learn how to close the mobile video monetization gap with this new whitepaper, “Mobile Video Monetization: Advice for Content Owners on Decisions and Best Practices,” This whitepaper outlines 5 key questions every content...

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Acquia

Travel Sector Running to Catch the Digital Transformation Train

Starting this month, guests staying at the 72-room Henn-na Hotel in Sasebo, Japan, will be checked in by 10 life-like robots and facial recognition software will be deployed to open doors. Starwood Hotels and Hilton Worldwide will allow guests to bypass check in altogether and use their phone or Apple watch...

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 BigMarker

How to Create Effective Online Courses

You want to empower your audience to crush their business goals by giving them an excellent online training course.  But how do you create a course that creates value and holds everyone’s attention for an extended period of time?  Read now to find out more. 

Published: Dec 23, 2021
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ON24

8 Higher Ed Digital Experiences Make The Grade

The digital-first future is here, and higher education institutions are figuring out how to make the most of it. For universities, this often means ingratiating digital assets into the wider higher education experience. Everything from recruitment strategies and alumni engagement to donor events now needs a digital touch....

Published: Mar 03, 2021
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SugarCRM

SugarCRM Expands Ecosystem; Omnichannel Capabilities

SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....

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Microsoft

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP, and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider...

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Adobe

The IT expert’s guide to AI and content management.

More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years.  As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful. ...

Published: May 25, 2021
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Outgrow

A Guide To Multichannel Marketing

If you are a digital marketer who is looking to launch a successful marketing campaign, multichannel marketing is what you need. It is a digital marketing strategy that will help you target your audience across all marketing channels. A powerful marketing tool, it helps you reach out to leads across various platforms....

Published: Mar 15, 2022
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Brightcove

The Hero's Guide To Video Marketing

Tired of being stuck with average marketing results? Have no fear, the Hero’s Guide will help you supercharge your video marketing in no time! In the Video Marketing Hero Epic, the following will be covered: • Aligning video content strategy with the customer lifecycle • Evaluating the...

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Madgicx

This Is How to Choose Your Next Facebook Campaign Objective

If you want your ads to reach the right audience, you must select your Facebook campaign objective carefully. Here is what you need to know. Some advertisers might overlook it, but your Facebook campaign objective is one of the key factors dictating your campaign’s success, and here’s why. When you...

Published: Dec 22, 2021
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ON24

La Trobe University Maintains High Enrollment Rates with Live and On-demand Webinars

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years. Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...

Published: Mar 02, 2021
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Brightcove

The Perfect Fit: How Video Marketing Can Boost Your Online Sales

What’s the one factor that over three quarters (77%) of British consumers say will encourage them to buy more online?  Answer: better use of video and rich media content. Brands are constantly looking for the latest information on what customers want and insight into what makes them buy.  To...

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ON24

B2B Marketer’s Guide to Optimizing Customer Experience, from Acquisition to Advocacy

There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario? Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...

Published: Apr 23, 2021
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ON24

How to Build a Revenue Engine for a Digital-First World

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a  digital-centric consumer landscape. ...

Published: Mar 02, 2021
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