Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how you can provide the most relevant, personalized experiences to your customers. We will arm you with the best advice when considering key channels such as email, mobile...
Published: Sep 24, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Founded with the intention to make higher education more accessible in Melbourne and regional Victoria, La Trobe University has served tens of thousands of students for more than 50 years.
Prior to the COVID-19 pandemic, La Trobe held an annual “Open Day” event designed to give current and prospective...
Published: Mar 02, 2021
Artificial Intelligence is one of the most hotly debated topics today across industries.
AI also has the potential to drastically alter how global supply chains function. Hear from Gartner's Noha Tohamy in this webinar about the challenges organizations face when adopting AI.
She will also share real life...
Published: Aug 22, 2018
Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience.
What can you expect to find out about in this webinar? ...
Published: Aug 24, 2018
Connecting with today’s crazy-busy prospects is tough. More and more, your conversations happen over the phone and online. Which is why winning in that virtual meeting – whether by phone, screen share, or video – is more critical than ever.
In this series, sales strategist, speaker and author, Jill...
Published: Aug 02, 2015
Tired of being stuck with average marketing results? Have no fear, the Hero’s Guide will help you supercharge your video marketing in no time!
In the Video Marketing Hero Epic, the following will be covered:
• Aligning video content strategy with the customer lifecycle
• Evaluating the...
Published: Nov 09, 2015
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
Published: Oct 23, 2020
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful. ...
Published: May 25, 2021
Traditional BI's passive approach can't handle today's data-driven demands. Introducing Active Intelligence. Real-time agility has become essential, and the faster an organization can respond to events as they evolve, the better it can compete. In the eBook, Active Intelligence - The Next Era of Business Intelligence:...
Published: Jan 08, 2021
Think you understand the financial implications of a tsunami wiping out a global manufacturer? What happens when a major distributor goes bankrupt?
Major catastrophic events and even seemingly unrelated business decisions can have a serious impact on your bottom line.
Think you know the impact of...
Published: Aug 22, 2018
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP.
Download this report to learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences....
Published: Jan 28, 2016
