6 Abandoned Cart Strategies to Recover Lost Sales

Published by Emarsys

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in abandoned shopping carts.

According to research by CreditDonkey, roughly $4 trillion in global sales revenue is lost to shopping cart abandonment each year.

As shockingly high as this number is, it makes sense when you consider that the average cart abandonment rate is 69.82% (according to the Baymard Institute).

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