Tomorrow's CMO: Marketing's generation of change

Published by Adobe Workfront

About the Guide 

Following the most challenging period in business history, the next generation of CMOs is determined to shake up the marketing industry for the better.

Doing more with less over the last 18 months has focused the mind of senior marketers on the processes and tools that will help them drive growth, whatever the challenge—and they’re determined to revolutionise their ideal marketing future.

Download the Tomorrow’s CMO report to understand how the next generation of CMOs plans to reinvent the marketing ecosystem—and why existing CMOs need to step up and help their teams make those shifts today.

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Related Categories Marketing Technology, Collaboration, Technology, Marketing Technology, Measurement