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Video Marketing Handbook

Published by Vimeo

Your marketing could probably use a hard refresh. Underperforming campaigns, static web pages, straight-to-spam emails, lengthy webinars, and outdated blog posts may be contributing to not-so-stellar results and a few sleepless nights. We know, we’ve been there.

At a time when every marketing dollar and deliverable needs to bring results, brands are only investing in channels and media formats that engage their audiences. Consumers are tuning out hyper-personalized (and expensive!) ads, and seeking out more authentic content online. 

So if your brand isn’t keeping up with video content, you may be falling behind. Look at engagement across all marketing channels. If product pages, blog posts, and email acquisition and nurture workflows are underperforming, it might be time for a content strategy refresh.

This guide spotlights all the ways video can drive business impact, without stretching marketing budgets or resources.

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Related Categories Video Marketing, Marketing Campaigns, Marketing Strategy, Collaboration, SEO, Content Marketing, Online video, Video marketing, Content Marketing, Marketing Strategy