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SAP

10 Tips for Getting Started With Mobile App Push Notifications

This resource is published by SAP

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Mobile engagement is on the rise, with customers using their phones and tablets to interact with your app, read your email messages, browse your website and, increasingly, take the big leap to purchase. On Thanksgiving Day 2014, for example, mobile traffic accounted for 52.1 percent of all U.S. online traffic – the first day mobile devices have outpaced their PC counterparts for online browsing. The next day, Black Friday 2014 mobile sales accounted for 27.9 percent of total online sales, up 28.2 percent over 2013.1

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Related categories
Strategic Marketing, Marketing, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion

 

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