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Sitecore

Why website personalization matters Lars Birkholm Petersen, Sitecore

This resource is published by Sitecore

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There is a lot of buzz going on around personalization in the online world, such as how to use it, does it matter, won’t the visitor be suspicious and other factors. In the offline world, personalization is everywhere; if I go shopping for clothes and enter a store I have never visited before, the sales clerk will immediately analyze and segment me, according to parameters like:

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Related categories
Search Optimization, Website performance, Customer retention, SEO, Search Optimization, Marketing, Social Content, Online Marketing, Search Engine Optimization, Web analytics, Online business

 

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