flow-image
Acquia

How to Choose a Great CMS

This resource is published by Acquia

pattern

The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along with the rise of mobile devices and tablets.

And then, rather suddenly, the game changed. Digital became as much about business as it had been about communications, social interaction, or technological innovation.

Uber. Apple. Netflix. FitBit. Airbnb. Pandora. Nest. Amazon. We have seen industry after industry upended by digital technology and the reinvention of business models: music, software, TV, video, travel, retailing, telephone, news, fItness, taxis. And business disruption continues, through wearable technology, virtual reality and the Internet of Things.

Today, an organisation’s CMS is essential for:

  • Revenue
  • Brand awareness
  • Consumer engagement and longevity

pattern

Related categories
Digital Marketing, Social Content, Content Marketing

 

box-icon-download

ENTER DETAILS BELOW FOR YOUR FREE DOWNLOAD

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Policy.

 By submitting this form, you are confirming you are an adult of 18 years or older and you agree that the vendor(s) of this resource may contact you with marketing-related emails or by telephone. You may unsubscribe at any time. If you have any further questions please email dataprotection@headleymedia.comPlease agree to the conditions

Download Now